In the next few minutes, you will learn how to bring your online store to the top with targeted SEO measures. From keyword research to optimizing the page structure and navigation to technical and on-page SEO measures – we cover all the important aspects.
You will learn how to generate quality backlinks, optimize the user experience (UX) and use a blog effectively to drive more traffic and sales.
With our practical tips and best practices, you can make your online store fit for the search engines and increase your success in e-commerce.
Online store SEO: The short version
- Keyword research: Use SEO tools such as Semrush and Google Keyword Planner to find relevant keywords and optimize your content for them.
- Page structure & navigation: Create a clear, logical navigation and a user-friendly page structure to improve the user experience and reduce the bounce rate.
- Technical SEO: Configure canonical tags correctly to avoid duplicate content and ensure that your category pages are paginated correctly.
- Schema markups: Implement structured data for products, reviews and FAQs to create rich snippets in search results and increase click-through rates.
- OnPage measures: Create high-quality content on category pages, detailed product descriptions and optimize H1 headings, meta titles and descriptions.
- Optimize UX: Ensure clarity, an efficient search function, detailed filter options and a responsive design to maximize user-friendliness.
- Use your blog: Write informative blog articles to generate more traffic, showcase your products and strengthen internal links.
- Link building: Generate high-quality backlinks through guest posts, influencer marketing, entries in directories and business directories and by creating linkable assets.
Your success stands and falls with keyword research
As with all SEO strategies, the first step is to identify your most important keywords. You can find detailed instructions for keyword research here.
Start with an SEO tool
To get started with keyword research, it is important to use a reliable SEO tool. Tools such as Semrush or Google Keyword Planner offer valuable insights into search volumes, competition and trends. These tools help you to identify the most relevant keywords for your online store.
Use autocomplete suggestions
Autocomplete functions of search engines and marketplaces can also help you to find suitable keywords.
These suggestions are based on real search queries and are therefore particularly useful.
Remember to use not only Google, but also autocomplete suggestions from Amazon, eBay and other marketplaces.
These platforms give you an insight into the specific search habits of users on these sites.
Evaluate ranking opportunities
Once you have compiled a list of potential keywords, it is important to evaluate your store’s ranking opportunities for these keywords.
You should pay particular attention to long-tail keywords. These more specific search queries often have less competition and offer you the opportunity to position yourself strongly in your niche.
Consider whether you can position yourself better with these long-tail keywords and whether they match your customers’ purchase intent.
Optimize your page structure and navigation
As the saying goes? Order is half the battle! This also applies to online store SEO.
Use clear and logical navigation
Well thought-out navigation is the heart of every successful online store. Visitors should be able to find their way around effortlessly and reach the desired products quickly.
A clear and logical structure helps to improve the user experience and reduce the bounce rate.
Practical example:
Imagine you run an online store for clothing. A consistent and logical navigation could look like this:
Keep pages accessible with a low click depth
A rule of thumb for a user-friendly page structure is that each page of your store should be accessible with a maximum of four clicks. This means that even products deep in the hierarchy should not be more than four clicks away from the entry point.
Practical example:
If a customer starts on the home page and wants to go to a specific product, the click path could look like this:
0. start page (access)
1st men
2. shoes
3. running shoes
4th product page
Use breadcrumbs
Breadcrumbs (breadcrumb navigation) are a simple but effective online store SEO method to improve orientation on your website.
They show the user the path they took to get to the current page and allow them to easily return to a previous category.
Practical example:
A customer is on the product page of a pair of running shoes. The breadcrumbs could look like this:
– Home > Men > Shoes > Running shoes > Product name
Avoid duplicate content problems
When planning your page structure, you should take care to avoid potential duplicate content problems.
These often occur when several pages with identical or very similar content exist. A clear categorization and demarcation of the pages helps to minimize these problems.
Practical example:
If you have both “running shoes” and “jogging shoes” as categories, make sure that the products are clearly assigned and that there is no overlap.
If necessary, check the structure using a SERP overlap score, which shows how much the search results for different keywords overlap.
Technical SEO for e-commerce websites
Just as with “normal” websites, technical search engine optimization is the foundation for strong rankings. As the basics naturally also apply to online stores, take a look at our Tech SEO article if you need a refresher.
Configure canonicals correctly
For example, if your online store offers a T-shirt in different colors and each color variant has its own URL, search engines may view these pages as duplicate content.
This can lead to ranking signals such as links and authority being spread across multiple URLs instead of focusing on a single page.
By using canonical tags correctly, you tell the search engines which version is the main page so that all ranking signals are concentrated on it.
Practical example
Imagine your store sells a T-shirt in three colors: red, blue and green. The URLs could look like this:
– www.deinshop.com/t-shirt-rot
– www.deinshop.com/t-shirt-blau
– www.deinshop.com/t-shirt-gruen
To avoid duplicate content, place a canonical tag on each of these pages that refers to the main version, e.g. the URL of the red version.
Implementation of canonical tags in practice
Step 1: Select the canonical URL: Decide which URL should be the preferred version. This could be the URL of the best-selling or best-optimized product variant.
Step 2: Add the canonical tag: Integrate the canonical tag into the HTML code of the non-canonical pages. This is done in the <head> area of the HTML document.
Example for the blue and green variant:
<link rel=”canonical” href=“https://www.deinshop.com/t-shirt-rot”/>
<link rel=”canonical” href=“https://www.deinshop.com/t-shirt-rot”/>
Step 3: Check the implementation: Use SEO tools or browser plugins such as Screaming Frog, Ahrefs or Moz to ensure that the canonical tags are implemented correctly and that there are no errors.
Step 4: Test with the Google Search Console: Log in to Google Search Console and use the URL checker tool to make sure Google recognizes and interprets the canonical tags correctly.
Step 5: Continuous monitoring: Regularly monitor your website to ensure that the canonical tags remain correct, especially when new product variants are added or existing products are changed.
Pro tips
Avoid relative URLs: Always use absolute URLs in the canonical tag to avoid misunderstandings with search engines.
Customize internal and external links: Make sure that both internal links (from one product page to another within your website) and external links (from other websites) point to the canonical URL.
Pagination
Well thought-out pagination is essential for the user-friendliness and search engine optimization (SEO) of online stores with many products.
Without pagination, visitors and search engines could be hindered by endless scrolling or loading times, which impairs the user experience and makes indexing by search engines more difficult.
Pagination divides the product list into manageable sections and thus improves the navigation and findability of the products.
Use of rel=”next” and rel=”prev”
To indicate the relationship between pages to search engines, use the HTML attributes rel=”next” and rel=”prev”. These attributes help search engines to understand the pagination and to crawl and index the pages correctly.
Example:
For a category page “Running shoes”, which is divided into several pages, the links could look like this:
Page 1:
<link rel=”next” href=“https://www.deinshop.com/laufschuhe?page=2”/>
Page 2:
<link rel=”prev” href=“https://www.deinshop.com/laufschuhe?page=1”/>
<link rel=”next” href=“https://www.deinshop.com/laufschuhe?page=3”/>
Page 3:
<link rel=”prev” href=“https://www.deinshop.com/laufschuhe?page=2”/>
Most modern store systems already take care of a clean pagination of your online store by default. Nevertheless, a double check and regular checks are worthwhile.
Infinite Scroll as an alternative
As an alternative to pagination, you can use infinite scrolling. The page automatically loads more products when the user scrolls down.
Advantages:
– Smooth user experience without interruptions
– Fewer clicks required
Disadvantages:
– Can make indexing by search engines more difficult
– Can lead to longer loading times if many products are available
Depending on the number of products, you may be better off with classic pagination.
Schema markups
Schema markups (structured data) help search engines to better understand the content of your pages and improve visibility in search results. Markups for products, reviews and FAQs are particularly useful. These markups can generate rich snippets that increase the click-through rate.
Practical example Product Markup:
You could use the following markup for a product:
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "Product",
"name": "Laufschuhe XYZ",
"image": "https://example.com/photos/xyz.jpg",
"description": "Hochwertige Laufschuhe für Profis und Freizeitsportler.",
"brand": {
"@type": "Brand",
"name": "Marke ABC"
},
"offers": {
"@type": "Offer",
"priceCurrency": "EUR",
"price": "89.99"
}
}
</script>Practical example Review Markup:
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "Product",
"name": "Laufschuhe XYZ",
"image": "https://www.deinshop.com/photos/xyz.jpg",
"description": "Hochwertige Laufschuhe für Profis und Freizeitsportler.",
"sku": "12345",
"brand": {
"@type": "Brand",
"name": "Marke ABC"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"reviewCount": "24"
},
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Max Mustermann"
},
"datePublished": "2024-06-29",
"description": "Die besten Laufschuhe, die ich je hatte. Sehr bequem und gute Qualität.",
"name": "Großartige Laufschuhe",
"reviewRating": {
"@type": "Rating",
"bestRating": "5",
"ratingValue": "5",
"worstRating": "1"
}
},
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "Anna Müller"
},
"datePublished": "2024-06-28",
"description": "Guter Schuh, aber fällt etwas klein aus. Bestelle lieber eine Nummer größer.",
"name": "Guter Schuh, aber kleiner",
"reviewRating": {
"@type": "Rating",
"bestRating": "5",
"ratingValue": "4",
"worstRating": "1"
}
}
]
}
</script>
Praktisches Beispiel FAQ Markup
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Welche Größe sollte ich bei Laufschuhen wählen?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Es wird empfohlen, Laufschuhe eine halbe bis eine ganze Größe größer als Ihre normale Schuhgröße zu wählen, da die Füße beim Laufen anschwellen können."
}
},
{
"@type": "Question",
"name": "Wie pflege ich meine Laufschuhe?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Laufschuhe sollten regelmäßig gereinigt und an der Luft getrocknet werden. Vermeiden Sie es, sie in der Waschmaschine zu waschen oder in der Nähe von direkten Wärmequellen zu trocknen."
}
},
{
"@type": "Question",
"name": "Wie oft sollte ich meine Laufschuhe austauschen?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Laufschuhe sollten alle 300 bis 500 Kilometer ausgetauscht werden, je nachdem, wie oft und auf welchem Untergrund Sie laufen."
}
}
]
}
</script>Practical example FAQ markup
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Welche Größe sollte ich bei Laufschuhen wählen?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Es wird empfohlen, Laufschuhe eine halbe bis eine ganze Größe größer als Ihre normale Schuhgröße zu wählen, da die Füße beim Laufen anschwellen können."
}
},
{
"@type": "Question",
"name": "Wie pflege ich meine Laufschuhe?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Laufschuhe sollten regelmäßig gereinigt und an der Luft getrocknet werden. Vermeiden Sie es, sie in der Waschmaschine zu waschen oder in der Nähe von direkten Wärmequellen zu trocknen."
}
},
{
"@type": "Question",
"name": "Wie oft sollte ich meine Laufschuhe austauschen?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Laufschuhe sollten alle 300 bis 500 Kilometer ausgetauscht werden, je nachdem, wie oft und auf welchem Untergrund Sie laufen."
}
}
]
}
</script>Ensure crawlability and indexability
It is important to ensure that search engines can crawl and index your pages. Regularly check the robots.txt file and the meta tags on your pages. Do not block any important pages and make sure that all relevant pages are accessible to search engines.
Optimize loading times
Fast loading times are crucial for the user experience and therefore also for the ranking of your pages. Optimize images, use caching techniques and minimize JavaScript and CSS to improve loading speed.
Tools such as Google PageSpeed Insights can help you to analyze and improve the performance of your pages.
Practical example:
Make sure that images are compressed and saved in modern formats such as WebP. An image that is originally 2 MB in size could be reduced to less than 200 KB without affecting the visible quality.
OnPage SEO measures for online stores
Content on category pages
Category pages are not just simple lists of products, but also valuable opportunities to place relevant content. Well-written, informative and keyword-optimized text on category pages helps to convince both search engines and customers.
Use this area to describe your categories, insert relevant keywords and provide useful information.
Practical example:
For a “running shoes” category page, you could add an introductory text that briefly describes the types of running shoes, their benefits and your offer in an enticing way.
Below the actual products, you can provide further helpful information for product selection.
Detailed product descriptions
Product descriptions should be detailed and appealing. They must emphasize not only the technical data, but also the advantages and possible uses of the product. The more detailed and informative the description, the better for the ranking and the conversion rate.
Practical example:
Instead of a simple description like “Red cotton T-shirt”, write: “This red T-shirt made from 100% organic cotton offers optimum comfort and is ideal for everyday use. It is skin-friendly, breathable and available in different sizes .”
Optimization H1 and Titles
The H1 heading and the meta title are crucial for SEO. The H1 should contain the main keyword and be concise. The meta title should also contain the main keyword, but should also be formulated in such a way that it increases the click-through rate.
Practical example:
For a page about running shoes, the H1 could be:
“High-quality running shoes for every need”
The meta title could be: “Buy running shoes – Top brands & offers | DeinShop”.
Optimization of meta descriptions
Meta descriptions should be enticing and informative to increase the click-through rate. They should contain relevant keywords and offer users clear added value or a specific offer.
Practical example:
“Discover our large selection of running shoes for beginners and professionals. Order now and benefit from free shipping! “
Use semantically related keywords
Don’t just use the main keyword, but also semantically related terms. These help to expand the context and make your page relevant for a wider range of search queries.
Practical example:
In addition to “running shoes”, you could integrate terms such as “jogging shoes”, “running sneakers” and “sports shoes”.
Targeted internal links
Internal links improve the user experience and help search engines to better understand the structure of your website. Link within categories, from categories to product pages and vice versa.
Practical example:
On a category page for running shoes, you could link to subcategories such as “trail running shoes” and “road running shoes”, as well as to the most popular products within that category.
Use keyword-optimized URLs
URLs should be clear and keyword-optimized. They should contain the main keyword and be easy to read.
Practical example:
Instead of“www.deinshop.com/prod123”use“www.deinshop.com/laufschuhe/herren”.
Avoid thin content and bloat
Avoid thin content and unnecessary ballast on your pages. Each page should offer added value and contain sufficient, relevant information.
Practical example:
Instead of using automatically generated product descriptions with little information, take the time to write a comprehensive and detailed product description. This will also improve your indexing rate.
Best practices category pages
- Structured layout: Clear presentation of products with clear categories and subcategories.
- Informative content: Short introductory text with the most important information and keywords. Supplement further text below the products with helpful information, if appropriate.
- Internal linking: Links to related categories and popular products.
Best practices product pages
- Detailed and appealing product descriptions: Informative and unique descriptions that emphasize the benefits and uses of the product.
- Optimization of the H1 headline: Clear and concise H1 that contains the main keyword.
- Use of high-resolution product images: Multiple views and detail shots to show the product comprehensively.
- Use of schema markups: Implement product, review and FAQ schema markups to generate rich snippets in the search results.
- Keyword-optimized Meta Titles: Contains the main keyword and is formulated in such a way that it increases the click-through rate.
- Enticing meta descriptions: Contains relevant keywords and a clear added value or specific offer for the user.
- Use of semantically related keywords: Integration of related terms to expand the context and make the page relevant for a wider range of search queries.
Optimizing user-friendliness and UX
Based on our observations over the last few years and the latest Content Warehouse API leaks, the topic of UX should be at the top of your SEO to-do list. Especially for online stores, this topic plays a very important role. Not least because of your conversions.
Create clarity: Clear structure and simple operation
A clear structure and simple operation are fundamental elements for a positive user experience (UX) in your online store.
Visitors should understand at first glance how the website is structured and how they can find the products they are looking for.
Avoid overcrowded pages and make sure that the most important information and functions are easily accessible.
A clearly laid out homepage with clearly defined categories, a clearly visible search bar and highlighted offers or new products can work wonders here.
Search function: Efficient and user-friendly product search
The search function is a central element for the UX in an online store. It should be efficient and user-friendly so that users can find the desired products quickly and easily.
Use autocomplete functions to simplify search queries and make suggestions based on popular products or search terms.
The search results should display relevant hits and offer the option of filtering and sorting them further.
Practical example:
Make sure that the search bar is placed prominently, for example at the top of every page, and that it works just as well on mobile devices as it does on desktops.
Filter options: Detailed filters for a better product selection
Detailed filtering options are crucial to help users sift through the wide range of products on your website and quickly find the items that are relevant to them.
Filters by price, size, color, brand, rating and other relevant criteria allow users to narrow down their search results and select the right products.
Practical example:
Integrate filter options that are easily accessible and simple to use, for example in a sidebar or as a drop-down menu above the search results.
Responsive design: adaptation to different screen sizes
A responsive design ensures that your online store is displayed optimally on all devices – whether desktop, tablet or smartphone. As more and more people shop on the move, it is important that your website also looks and works well on smaller screens.
Make sure that images and texts adapt flexibly and that navigation on touchscreens is easy to use.
Practical example:
Use a flexible grid layout and scalable images to ensure a consistent user experience across all devices.
Visual hierarchy: highlighting important elements
A clear visual hierarchy helps users to find their way around your website and quickly grasp the most important elements. Use different font sizes, colors and contrasts to set focal points and highlight important information.
Buttons and call-to-action (CTA) elements should be designed to be particularly eye-catching in order to motivate users to take action.
Practical example:
Set large, colorful buttons for CTAs like “Buy Now” or “Add to Cart” and use highlighted headlines to emphasize important categories and offers.
Building trust: show customer ratings and safety certificates
Trust is an important factor for the success of an online store. Display customer reviews and testimonials directly on the product pages to gain the trust of new customers.
Security certificates and trust seals (e.g. SSL certificates, Trusted Shops) should be clearly visible in order to guarantee users the security of their data.
Use your blog for support
A blog is a powerful tool to boost your online store SEO and improve the user experience. Here are some of the key reasons why a blog can be beneficial for your store:
Cover informative keywords
By writing blog articles, you can cover more informative keywords that are relevant to your target group and thus lead them to your site.
These keywords often go beyond pure product queries and include information and advice topics.
This will attract potential customers who are interested in these topics and increase the visibility of your store in the search engines.
Practical example:
If you run an online store for running shoes, you could write blog articles on topics such as “The best running shoes for beginners”, “Tips for caring for your running shoes” or “How to choose the right running shoes”.
More information about the products
A blog offers you the opportunity to provide detailed information about your products. You can write articles that help your customers make a purchase decision by explaining the benefits and special features of your products in detail.
You can also offer instructions on how to use or care for the products, which increases customer confidence and satisfaction.
Practical example:
Write a blog post explaining the different materials and technologies used in your running shoes and how they improve performance and comfort.
Support with the purchase decision
By providing helpful content, you support your customers in their purchasing decision. Testimonials, comparison articles or detailed product presentations help users to find the best products for them and to better understand the benefits of your offers.
Practical example:
Write an article that compares different running shoe models and explains their respective advantages and disadvantages as well as the best areas of use.
Instructions for use and care
A blog can also serve as a platform to provide instructions on how to use and care for your products. This type of content can increase the longevity of the products and increase customer satisfaction.
Practical example:
Create a step-by-step guide to the proper care and cleaning of running shoes to prolong their life.
More internal links
Blog articles offer an excellent opportunity for internal linking. By linking blog posts to relevant product pages or other topic-related articles, you improve navigation on your website and help search engines to better understand the structure of your site. This can improve the visibility and ranking of your site.
Practical example:
In an article about choosing the right running shoes, you could link directly to the relevant product pages where the recommended shoes are available.
Practical tips for using a blog
Keyword research: Find out which informative keywords are relevant for your target group and create content that covers these keywords.
Regular updates: Keep your blog regularly updated with new and relevant content to keep readers interested and improve search engine rankings.
High quality content: Make sure your blog articles are well-researched, informative and well-written to provide real value for your readers.
Visual content: Supplement your texts with images, videos and infographics to make the content more appealing and easier to understand.
Call-to-action: Don’t forget to include clear calls to action in every blog article, such as links to product pages, newsletter sign-ups or social media shares.
By using a blog, you can significantly expand the reach of your online store, strengthen customer loyalty and improve SEO performance. A well-managed blog not only provides valuable information for your customers, but also helps to establish your website as a trustworthy and authoritative source in your niche.
Link building for e-commerce: How can I generate backlinks as an online store operator?
Link building is a decisive factor for the SEO strategy of your online store. High-quality backlinks from trustworthy and relevant websites can strengthen the authority of your site and improve your ranking in search engines. Here are some tried and tested methods for generating backlinks as an online store operator:
1. create linkable assets
Linkable assets are high-quality content that is so valuable, informative or entertaining that other websites are happy to link to it.
These assets can be created for online stores in different formats and for different themes.
Practical examples of linkable assets:
– Detailed instructions and how-to guides: Create comprehensive guides to help your customers select, use and care for your products. For example, “The ultimate guide to choosing the right running shoes for different types of runners”.
– Infographics: Develop visually appealing infographics that make complex information easy to understand. An infographic on “The best running routes for beginners” could attract many links.
– E-books and whitepapers: Offer in-depth information in the form of e-books or whitepapers that users can download after registering. An e-book with the title “Everything you need to know about running shoes” could be linked to by many blogs and websites.
– Videos and tutorials: Create high-quality videos that show your products in action or offer valuable tips on how to use them. A video on “How to choose the perfect running shoe” could attract many viewers and links.
– Industry-specific studies and reports: Publish your own studies or reports that offer exclusive data and insights. A study on “The latest trends in running” can be linked to as a valuable source from many sites.
2. guest contributions
Guest posting on other websites and blogs is an effective way to get quality backlinks. Search for relevant blogs and websites in your niche that accept guest posts and offer to write an article.
Make sure that the post is useful and informative and contains a link to your online store.
Practical example:
Contact fitness blogs or magazines and suggest an article about “The best running shoes for beginners” in which you link to your product pages.
3. influencer marketing
Work with influencers and bloggers in your niche. Influencers often have a large and engaged following, and a link from their website or blog can generate valuable backlinks and traffic for your online store.
Practical example:
Send free products to fitness influencers and ask them to post an honest review on their blog or website that includes a link to your store.
4. directories and yellow pages
Submit your online store to trusted directories and business directories. These websites often provide backlinks, which may not always be the strongest, but still contribute to the diversity of your backlink profile.
Practical example:
List your store in local directories or special business directories that specialize in sportswear or running shoes.
5. partnerships and cooperations
Build partnerships and collaborations with other companies and websites in your industry. These relationships can lead to reciprocal links that benefit both parties.
Practical example:
Work with gyms or sports clubs and offer them special discounts for their members. In return, they could link to your store on their website.
6. broken link building
Broken link building is a technique where you find broken links on other websites and suggest to the website owner to replace them with a link to your relevant page. This method requires some research, but can be very effective.
Practical example:
Use tools like Ahrefs or Moz to find broken links on popular fitness blogs and suggest to the owner to replace them with links to your relevant content.
7. product reviews and testimonials
Offer your products for reviews and testimonials. Websites and blogs that publish product reviews often link to the online store from which the product originates.
Practical example:
Contact technology or lifestyle blogs and offer to make your products available for a review. Make sure that they link to your product page.
8. participation in forums and communities
Be active in relevant forums and online communities. By providing helpful answers and posts, you can occasionally mention your store and include a link. However, be careful not to overdo this to avoid being perceived as a spammer.
Practical example:
Share your knowledge in forums such as “Runners World” or “Fitness Reddit” and link to your products or blog articles if it is useful and helpful.
9. press releases
Publish press releases about important events, new product lines or special promotions in your store. Distribute them via online press release services, which are often picked up by news portals and blogs.
Practical example:
Publish a press release about the launch of a new, innovative running shoe collection and distribute it via services such as PR Newswire or Press Portal.
By using these methods, you can develop a strong and diverse backlink strategy for your online store. High-quality backlinks are one of the most important factors for top rankings of your online store. This is all the more true in competitive industries.
SEO for online stores – frequently asked questions
-
Do YouTube videos help the ranking?
Yes, YouTube videos can have a positive impact on your online store’s ranking. Videos offer an additional opportunity to present content and engage users. They can appear in search results and increase visibility. Embedding videos on your website and links between YouTube and your store can also generate backlinks and more traffic. It is important that the videos are well optimized – with relevant titles, descriptions and tags.
-
Is SEO really necessary for online stores?
Yes, SEO is essential for online stores. Without an effective SEO strategy, it will be difficult to become visible in search engines and generate organic traffic. SEO helps drive potential customers to your website who are already searching for your products or services. This can lead to higher conversion rates and ultimately more sales. Given the competition in e-commerce, it is important that your store ranks well in search results.
-
How important is HTTPS for e-commerce SEO?
HTTPS is extremely important (mandatory!) for e-commerce SEO. Google considers the security of websites to be an important ranking factor and prefers HTTPS-protected sites. An HTTPS certificate ensures that your customers’ data is transmitted securely and encrypted. This creates trust and increases the likelihood that users will make purchases in your store. In addition, your customers’ browsers display warning messages for non-secure pages, which can deter potential customers.
-
How much does online store SEO cost?
The costs for online store SEO can vary greatly depending on the size of the store, the competition in the industry and the specific SEO goals.
Smaller stores can expect a monthly budget of around 1,000 to 1,500 euros, while larger stores or highly competitive sectors often have to invest several thousand euros per month. These costs can include SEO audits, on-page optimization, content creation, link building and ongoing monitoring and reporting. -
How can sales be measured via SEO?
Sales via SEO can be measured using various tools and methods. Google Analytics is a powerful tool that provides detailed insights into your website’s traffic and conversions. You can track sales coming from organic search queries and evaluate the performance of your SEO strategies. Other metrics such as conversion rate, average order value and ROI (return on investment) help to assess the success of your SEO efforts.
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How important is the platform for SEO?
The platform on which your online store runs has a major impact on SEO. Some e-commerce platforms offer better SEO features and more flexibility than others. It is important that the platform fulfills basic SEO requirements, such as the ability to create custom URLs, meta tags, alt texts for images and XML sitemaps. In addition, the platform should support fast loading times and mobile optimization, as these factors also influence the ranking. Popular platforms such as Shopify, WooCommerce and Magento are known for their good SEO features.
Conclusion: SEO for online stores: Success through the right SEO measures
A successful online store stands and falls with a well-thought-out SEO strategy. In this article, we have explained in detail how you can optimize your store through targeted measures.
From in-depth keyword research, structured site architecture and technical SEO elements to detailed on-page optimization and an improved user experience (UX) – all of these factors help to increase your visibility in search engines and generate more traffic.
Your next step
With these practical tips and best practices, you can make your online store fit for the search engines and sustainably increase your success in e-commerce.
Don’t forget that SEO for online stores is an ongoing process that requires regular updates and adjustments.
Would you like to exploit the full potential of your online store and receive professional support in implementing your SEO strategy?
Our e-commerce SEO agency is at your side with expertise and customized solutions. Contact us today to find out how we can help you achieve your SEO goals and get your online store to the top of the search results.