{"id":369089,"date":"2025-09-30T08:50:33","date_gmt":"2025-09-30T06:50:33","guid":{"rendered":"https:\/\/www.tryseo.de\/?p=369089"},"modified":"2025-10-07T09:18:08","modified_gmt":"2025-10-07T07:18:08","slug":"platform-usage-statistics","status":"publish","type":"post","link":"https:\/\/www.tryseo.de\/en\/geo-en\/platform-usage-statistics\/","title":{"rendered":"Platform Usage Statistics: How Use B2B Decision-Makers AI-Search Engines"},"content":{"rendered":"\n
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TL;DR: The end of search as we know it?<\/strong><\/a><\/strong><\/strong><\/h2>\n\n\n\n
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  1. Decision-makers are adopting tools like ChatGPT, Perplexity, and Gemini for internal research, competitive intelligence, and early-stage problem solving.<\/li>\n\n\n\n
  2. Strong usage & traffic growth of platforms like Perplexity \u2014 millions of monthly active users; enterprises are even buying Enterprise \/ Pro versions.<\/li>\n\n\n\n
  3. Decision-makers trust credible, cited, and niche-specific AI search results. Credibility, high quality content, and citations influence clicks, user intent, and follow-through rates.<\/li>\n\n\n\n
  4. AI-search complements, not replaces, traditional search engines like Google. CMOs must now optimize for SEO and GEO (Generative Engine Optimization).<\/li>\n\n\n\n
  5. To stay competitive, digital marketers must align their content strategy with SEO and AI search results. This means focusing on content quality ensuring SEO performance through technical SEO and structured data, and high quality content.<\/li>\n<\/ol>\n<\/div>\n\n\n\n
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    B2B buyers no longer relying solely on Google. Decision-makers increasingly turn to AI-search platforms like ChatGPT, Gemini, Perplexity, Copilot, and Claude for research and evaluations. This demonstrates a shift in content marketing strategies<\/p>\n\n\n\n

    For CMOs of mid-sized technical companies, this shift creates a new channel. To stay competitive, marketing strategies must evolve from SEO-only to SEO + GEO<\/a>, ensuring visibility where buyers now make decisions.<\/p>\n\n\n\n

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    For CMOs, this transformation raises key questions:<\/p>\n\n\n\n