{"id":370075,"date":"2025-12-19T13:36:26","date_gmt":"2025-12-19T12:36:26","guid":{"rendered":"https:\/\/www.tryseo.de\/?p=370075"},"modified":"2025-12-18T13:51:11","modified_gmt":"2025-12-18T12:51:11","slug":"case-study-ai-search-domination","status":"publish","type":"post","link":"https:\/\/www.tryseo.de\/en\/geo-en\/case-study-ai-search-domination\/","title":{"rendered":"Case Study: How Poseidon Expeditions Conquered the Digital North Pole Through AI Search &amp; SEO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>What Does a Single Additional Customer Mean for Your Business?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the luxury segment, such as with the polar voyages of <strong>Poseidon Expeditions<\/strong>, the answer is clear: a single booking can refinance an entire month&#8217;s marketing investment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Together with TRYSEO, Poseidon Expeditions launched a strategic offensive in August 2025, not only to improve its classic Google ranking, but also to dominate the <strong><a href=\"https:\/\/www.tryseo.de\/en\/b2b-geo-agency\/\">AI search engines with the help of GEO (Generative Engine Optimization)<\/a><\/strong>. As of December 2025, it&#8217;s clear: the strategy is working. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Challenge: Visibility in the &#8220;Black Box&#8221; of AI<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI crawlers (like those from OpenAI or Perplexity) function differently than classic search engines. Those who do not actively optimize here may be overlooked by ChatGPT &amp; Co. The mission was clear: remove blockages for AI crawlers and position the brand as the absolute expert source for Arctic and Antarctic travel.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Breakthrough: 85% of AI Traffic via ChatGPT<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The results after just a few months are impressive. The dominance in the AI responses is particularly noteworthy: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ChatGPT as a Traffic Driver:<\/strong> A staggering <strong>85.7%<\/strong> of all AI search traffic comes directly to the website via ChatGPT.<\/li>\n\n\n\n<li><strong>Growth Rate:<\/strong> Sessions from AI sources increased by <strong>+27.3%<\/strong> in the last month alone.<\/li>\n\n\n\n<li><strong>Brand Mentions:<\/strong> The brand is mentioned far more frequently as a recommendation in the responses of the AI models.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>AI Model<\/strong><\/td><td><strong>Visibility (Nov. 2025)<\/strong><\/td><td><strong>Increase since Sept.<\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong>Google AI<\/strong><\/td><td><strong>23,97 %<\/strong><\/td><td>+ 11,25 %<\/td><\/tr><tr><td><strong>Perplexity<\/strong><\/td><td><strong>25,59 %<\/strong><\/td><td>+ 8,70 %<\/td><\/tr><tr><td><strong>Copilot<\/strong><\/td><td><strong>25,39 %<\/strong><\/td><td>+ 4,35 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Classic SEO: The Robust Foundation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">While AI visibility is exploding, traditional SEO continues to deliver stable growth. Despite the highly competitive market, clicks increased to <strong>9,308 (+7.9%)<\/strong> and impressions to over <strong>700,000 (+24.5%)<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A crucial strategic lever was the realignment of the homepage to focus on the key term <strong>&#8220;expedition cruises&#8221;<\/strong>. The result: users now land more specifically on the relevant product pages (Arctic\/Antarctic), which massively increases the probability of purchase. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion: An ROI That Speaks for Itself<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This case study proves that investing in specialized SEO and <a href=\"https:\/\/www.tryseo.de\/en\/geo-en\/what-is-geo-generative-engine-optimization-explained-clearly-and-why-you-should-prioritize-it-in-your-marketing\/\">GEO<\/a> is not a cost factor, but a revenue driver.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>&#8220;Since the monthly retainer is low in relation to the high value of a polar voyage, even a single customer gained through these measures leads to a clear positive return on investment.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Poseidon Expeditions is no longer just an option in the search \u2013 they are the <strong>top recommendation of artificial intelligence<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Would you like to know how your brand is performing in the responses from ChatGPT and Google AI?<\/strong> Let&#8217;s work together to check if your website is ready for AI search!<\/p>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#fff4de\">\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><strong>Would you also like to <strong>optimize<\/strong> your company website for <strong>AI and become visible there<\/strong>?<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img decoding=\"async\" src=\"https:\/\/www.tryseo.de\/wp-content\/uploads\/2025\/09\/ChatGPT-recommends-your-B2B-company.jpg\" alt=\"Recommendation ChatGPT\" class=\"wp-image-369077\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">Learn more about our services!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-75\"><a class=\"wp-block-button__link has-black-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.tryseo.de\/en\/b2b-geo-agency\/\" style=\"background-color:#fcb02f\"><strong>DISCOVER THE B2B GEO AGENCY NOW!<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What Does a Single Additional Customer Mean for Your Business? In the luxury segment, such as with the polar voyages of Poseidon Expeditions, the answer is clear: a single booking can refinance an entire month&#8217;s marketing investment. Together with TRYSEO, Poseidon Expeditions launched a strategic offensive in August 2025, not only to improve its classic [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":370068,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[76],"tags":[],"class_list":["post-370075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geo-en"],"_links":{"self":[{"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/posts\/370075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/comments?post=370075"}],"version-history":[{"count":2,"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/posts\/370075\/revisions"}],"predecessor-version":[{"id":370078,"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/posts\/370075\/revisions\/370078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/media\/370068"}],"wp:attachment":[{"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/media?parent=370075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/categories?post=370075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/tags?post=370075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}