{"id":370487,"date":"2026-03-18T09:43:18","date_gmt":"2026-03-18T08:43:18","guid":{"rendered":"https:\/\/www.tryseo.de\/geo-en\/trust-in-b2b-purchasing-why-the-company-website-determines-revenue-today-not-sales\/"},"modified":"2026-03-18T10:33:10","modified_gmt":"2026-03-18T09:33:10","slug":"trust-in-b2b-purchasing","status":"publish","type":"post","link":"https:\/\/www.tryseo.de\/en\/online-marketing-en\/trust-in-b2b-purchasing\/","title":{"rendered":"Trust in B2B Purchasing: Why the Company Website Determines Revenue Today, Not Sales"},"content":{"rendered":"\n<div class=\"wp-block-group has-black-color has-text-color has-background has-link-color wp-elements-851d6ef869c0a52f9673a8a4115474d9 is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#fbeedc\">\n<h2 class=\"wp-block-heading\"><strong>Key Insights on the B2B Decision-Making Process:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Approximately <strong>90% of B2B decision-makers start their research online<\/strong>, 89% use AI.<\/li>\n\n\n\n<li>You can therefore <strong>build trust online today<\/strong>, through your website.<\/li>\n\n\n\n<li>Those who treat their company website merely as a business card lose potential customers before even meeting them<\/li>\n\n\n\n<li>Your website becomes a lead-generating machine that actively supports sales through the combination of SEO, GEO, and sales psychology.<\/li>\n<\/ul>\n<\/div>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>B2B companies invest heavily in their sales efforts: <strong>trade shows, networks, personal conversations<\/strong>. That works\u2014no question. But it assumes that your company even makes it onto the <strong>shortlist<\/strong>.  <\/p>\n\n<p>While trade shows and sales used to be the first touchpoints for B2B buyers, the <strong>purchasing process today<\/strong> begins in a different place: <strong>on the internet and on your website<\/strong>.<\/p>\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"456\" height=\"452\" src=\"https:\/\/www.tryseo.de\/wp-content\/uploads\/2026\/03\/Screenshot-Maerz-18-2026-von-TinyJPG.png\" alt=\"First Touchpoint: Internet\" class=\"wp-image-370479\" style=\"width:380px;height:auto\" srcset=\"https:\/\/www.tryseo.de\/wp-content\/uploads\/2026\/03\/Screenshot-Maerz-18-2026-von-TinyJPG.png 456w, https:\/\/www.tryseo.de\/wp-content\/uploads\/2026\/03\/Screenshot-Maerz-18-2026-von-TinyJPG-300x297.png 300w, https:\/\/www.tryseo.de\/wp-content\/uploads\/2026\/03\/Screenshot-Maerz-18-2026-von-TinyJPG-150x150.png 150w\" sizes=\"(max-width: 456px) 100vw, 456px\" \/><\/figure>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><strong>New Rules: AI and Digital Research Are Changing How B2B Decision-Makers Build Trust<\/strong><\/h2>\n\n<p>Building trust and the decision-making process of B2B buyers do not begin with contact at a trade show or a conversation with a sales representative, but <strong>beforehand on the internet<\/strong>.<\/p>\n\n<p>The <strong>research<\/strong> speaks clearly:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>90%<\/strong> of B2B buyers start their <strong>research online<\/strong> (Google)<\/li>\n\n\n\n<li><strong>67%<\/strong> of B2B buyers prefer a <strong>sales-free purchasing experience<\/strong> (<a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2026-03-09-gartner-sales-survey-finds-67-percent-of-b2b-buyers-prefer-a-rep-free-experience\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Gartner<\/a>)<\/li>\n\n\n\n<li><strong>70% of the purchasing process<\/strong> is already <strong>complete<\/strong> when B2B buyers contact the vendor. (<a href=\"https:\/\/6sense.com\/blog\/dont-call-us-well-call-you-what-research-says-about-when-b2b-buyers-reach-out-to-sellers\/\" rel=\"nofollow noopener\" target=\"_blank\">6sense Research<\/a>)<\/li>\n\n\n\n<li><strong>89%<\/strong> of B2B buyers use <strong>AI for their research<\/strong> (<a href=\"https:\/\/www.forrester.com\/report\/b2b-buyer-adoption-of-generative-ai\/RES181769\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Forrester<\/a>)<\/li>\n<\/ul>\n\n<p>However, a <strong>gap emerges between buyer behavior and vendor presence<\/strong>. Most tech B2B companies rely on the following five tactics to increase revenue (<a href=\"https:\/\/solutions.trustradius.com\/vendor-blog\/bridging-the-trust-gap-b2b-tech-buying-in-the-age-of-ai\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">TrustRadius<\/a>): <\/p>\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Product demos<\/li>\n\n\n\n<li>Sales representatives<\/li>\n\n\n\n<li><strong>Website<\/strong><\/li>\n\n\n\n<li>Case studies<\/li>\n\n\n\n<li>Other marketing materials<\/li>\n<\/ol>\n\n<p>From this list, only <strong>product demos<\/strong> and the <strong>website<\/strong> rank among the top 5 information sources for B2B buyers.<\/p>\n\n<p>Another problem? Not all current <strong>websites<\/strong> are optimized for the latest <strong>search algorithms<\/strong> and for <strong>AI search<\/strong>. If this is the case, you are <strong>not visible exactly where trust is built!<\/strong>  <\/p>\n\n<p>In the <strong>worst case<\/strong>, your potential customers search online and <strong>find your competitors instead of your company<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>The Solution: Your Company Website: From Business Card to Lead-Generating Machine<\/strong><\/h2>\n\n<p>When <strong>significant parts of the purchasing process take place online<\/strong>, the <strong>role of your website<\/strong> changes as well. It is no longer just a digital showcase, but takes on <strong>tasks that previously only your sales team fulfilled<\/strong>. <\/p>\n\n<p>Your <strong>website<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Builds trust<\/strong><\/li>\n\n\n\n<li><strong>Informs<\/strong><\/li>\n\n\n\n<li><strong>Qualifies<\/strong><\/li>\n\n\n\n<li><strong>Supports the decision-making process<\/strong> before the first contact<\/li>\n<\/ul>\n\n<p>However, this only works if your <strong>website is visible<\/strong>, builds trust, and specifically addresses the <strong>decision-making logic of your customers<\/strong>. For example, through <strong>SEO, GEO, and sales psychology<\/strong>. <\/p>\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"447\" height=\"474\" src=\"https:\/\/www.tryseo.de\/wp-content\/uploads\/2026\/03\/Screenshot-Maerz-18-2026-von-TinyJPG-1.png\" alt=\"SEO, GEO, and Sales Psychology.\" class=\"wp-image-370482\" style=\"aspect-ratio:0.943067649028801;width:380px;height:auto\" srcset=\"https:\/\/www.tryseo.de\/wp-content\/uploads\/2026\/03\/Screenshot-Maerz-18-2026-von-TinyJPG-1.png 447w, https:\/\/www.tryseo.de\/wp-content\/uploads\/2026\/03\/Screenshot-Maerz-18-2026-von-TinyJPG-1-283x300.png 283w\" sizes=\"(max-width: 447px) 100vw, 447px\" \/><\/figure>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#fff4de\">\n<p class=\"has-text-align-center has-medium-font-size\"><strong>Would you also like to transform your company website from a business card into a lead-generating machine?<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img decoding=\"async\" src=\"https:\/\/www.tryseo.de\/wp-content\/uploads\/2025\/09\/ChatGPT-recommends-your-B2B-company.jpg\" alt=\"Recommendation ChatGPT\" class=\"wp-image-369077\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">Learn more about our services!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-75\"><a class=\"wp-block-button__link has-black-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.tryseo.de\/en\/b2b-geo-agency\/\" style=\"background-color:#fcb02f\"><strong>DISCOVER NOW!<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>SEO: Search Engine Optimization for Better Rankings<\/strong><\/h3>\n\n<p>No matter how good your content is, it is useless if <strong>potential buyers cannot find it<\/strong>.<\/p>\n\n<p><strong>SEO ensures:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Visibility and reach<\/strong> in search engines<\/li>\n\n\n\n<li><strong>Industry-relevant traffic<\/strong><\/li>\n\n\n\n<li><strong>Good rankings<\/strong> and long-term effects<\/li>\n<\/ul>\n\n<p><strong>By the way:<\/strong> <strong><a href=\"https:\/\/arxiv.org\/abs\/2105.04961\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">97% of all clicks<\/a><\/strong> on Google go to results on the <strong>first page<\/strong>!<\/p>\n\n<p>Even in the age of <strong>AI search<\/strong>, <strong>SEO<\/strong> is a critical foundation that you should not neglect. After all, it forms the <strong>basis for GEO measures<\/strong> and creates the stage on which <strong>sales psychology<\/strong> plays out. <\/p>\n\n<p><\/p>\n\n<h3 class=\"wp-block-heading\"><strong>GEO: Improving Visibility and Citability in AI Search<\/strong><\/h3>\n\n<p>While SEO ensures you are found on Google, <strong>GEO<\/strong> determines whether you appear in the <strong>answers from AI systems<\/strong>.<\/p>\n\n<p>Tools like ChatGPT, Perplexity, or Gemini no longer deliver traditional search results: they provide <strong>direct answers to questions<\/strong>. And these answers are based on content that a system classifies as <strong>trustworthy and relevant<\/strong>. <\/p>\n\n<p><strong>GEO measures can:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Increase your <strong>visibility in AI answers<\/strong> by up to <strong>40%<\/strong> (<a href=\"https:\/\/arxiv.org\/abs\/2311.09735\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Princeton University<\/a>).<\/li>\n\n\n\n<li>Improve the <strong>citability of your content<\/strong> on your <strong>website<\/strong>.<\/li>\n\n\n\n<li><strong>Strengthen the trust of your target audience<\/strong> and reach them early in the decision-making process.<\/li>\n\n\n\n<li>Give you a <strong>competitive advantage<\/strong> over your competitors.<\/li>\n<\/ul>\n\n<p>When you appear in AI answers and overviews, there is another advantage: buyers who use AI overviews <strong><a href=\"https:\/\/solutions.trustradius.com\/vendor-blog\/bridging-the-trust-gap-b2b-tech-buying-in-the-age-of-ai\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">also click on the source links 90% of the time<\/a><\/strong> and then land on your <strong>website<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>Sales Psychology: Because People Remain the Primary Target Audience<\/strong><\/h3>\n\n<p>What becomes the downfall of many B2B companies? They focus on optimizing their <strong>website<\/strong> for search engines and AI systems, and forget that the <strong>decision-makers are still people<\/strong>. <\/p>\n\n<p>Today&#8217;s <strong>buying committees<\/strong> consist of approximately <strong>6\u201310 people<\/strong>, according to studies. The expectations for the content on your <strong>website<\/strong> are therefore high, as <strong>55% of decision-makers<\/strong> make initial decisions based on this content. <\/p>\n\n<p><strong>Sales psychology ensures:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Clear positioning<\/strong> and thus pre-qualification of traffic<\/li>\n\n\n\n<li><strong>Building trust<\/strong><\/li>\n\n\n\n<li><strong>Risk reduction<\/strong> through timely objection handling (<strong><a href=\"https:\/\/6sense.com\/science-of-b2b\/2024-buyer-experience-report\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">86% of B2B decision-makers<\/a><\/strong> choose a vendor that addresses problems through content before a conversation)<\/li>\n\n\n\n<li>Better and <strong>faster decisions<\/strong><\/li>\n\n\n\n<li><strong>Leads<\/strong>, even without a sales team<\/li>\n\n\n\n<li><strong>Higher conversion<\/strong> <strong>rates<\/strong><\/li>\n<\/ul>\n\n<p>Since tech companies in the B2B segment have particularly <strong>long decision cycles<\/strong>, <strong>sales psychology can be a decisive success factor<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion: Sales and Online Relationship Management Must Now Work Hand in Hand<\/h2>\n\n<p>Trade shows, personal conversations, and relationships remain a central component of B2B sales. They are just <strong>no longer the starting point<\/strong> for building trust and the decision-making process. <\/p>\n\n<p>This role is now taken by your <strong>website<\/strong>, and <strong>online relationship management<\/strong> moves into focus. If your content is not found, does not convince, or does not address the <strong>decision-making logic of your target audience<\/strong>, you <strong>lose potential customers<\/strong> before you even meet them. <\/p>\n\n<p><strong><a href=\"http:\/\/tryseo.de\" target=\"_blank\" rel=\"noopener\">TRYSEO<\/a><\/strong> can support you precisely here. We develop <strong>websites for B2B tech companies<\/strong> in the DACH region that are not only visible, but also <strong>build trust<\/strong> and actively support decisions. <\/p>\n\n<p>To do this, we combine <strong>SEO, GEO, and sales psychology<\/strong> into a system that turns your <strong>website<\/strong> into a true <strong>lead-generating machine<\/strong>!<\/p>\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#fff4de\">\n<p class=\"has-text-align-center has-medium-font-size\"><strong>Would you also like to transform your company website from a business card into a lead-generating machine?<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img decoding=\"async\" src=\"https:\/\/www.tryseo.de\/wp-content\/uploads\/2025\/09\/ChatGPT-recommends-your-B2B-company.jpg\" alt=\"Recommendation ChatGPT\" class=\"wp-image-369077\"\/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">Learn more about our services!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-75\"><a class=\"wp-block-button__link has-black-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.tryseo.de\/en\/b2b-geo-agency\/\" style=\"background-color:#fcb02f\"><strong>DISCOVER NOW!<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">References<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Gartner, Inc. (2026, March 9). <em>Gartner Sales Survey Finds 67 Percent of B2B Buyers Prefer a Rep-Free Experience<\/em>. Gartner Newsroom. URL:   <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2026-03-09-gartner-sales-survey-finds-67-percent-of-b2b-buyers-prefer-a-rep-free-experience\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2026-03-09-gartner-sales-survey-finds-67-percent-of-b2b-buyers-prefer-a-rep-free-experience\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2026-03-09-gartner-sales-survey-finds-67-percent-of-b2b-buyers-prefer-a-rep-free-experience<\/a><\/li>\n\n\n\n<li>6sense Research Team. (2023). <em>Don&#8217;t Call Us, We&#8217;ll Call You: What Research Says About When B2B Buyers Reach Out to Sellers<\/em>. 6sense Blog. URL:   <a href=\"https:\/\/6sense.com\/blog\/dont-call-us-well-call-you-what-research-says-about-when-b2b-buyers-reach-out-to-sellers\/\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/6sense.com\/blog\/dont-call-us-well-call-you-what-research-says-about-when-b2b-buyers-reach-out-to-sellers\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/6sense.com\/blog\/dont-call-us-well-call-you-what-research-says-about-when-b2b-buyers-reach-out-to-sellers\/<\/a><\/li>\n\n\n\n<li>Forrester Research, Inc. (2024). <em>B2B Buyer Adoption of Generative AI<\/em>. Forrester. URL:   <a href=\"https:\/\/www.forrester.com\/report\/b2b-buyer-adoption-of-generative-ai\/RES181769\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/www.forrester.com\/report\/b2b-buyer-adoption-of-generative-ai\/RES181769\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/www.forrester.com\/report\/b2b-buyer-adoption-of-generative-ai\/RES181769<\/a><\/li>\n\n\n\n<li>TrustRadius Research Team. (2024). <em>Bridging the Trust Gap: B2B Tech Buying in the Age of AI<\/em>. TrustRadius. URL:  <a href=\"https:\/\/solutions.trustradius.com\/vendor-blog\/bridging-the-trust-gap-b2b-tech-buying-in-the-age-of-ai\/\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/solutions.trustradius.com\/vendor-blog\/bridging-the-trust-gap-b2b-tech-buying-in-the-age-of-ai\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/solutions.trustradius.com\/vendor-blog\/bridging-the-trust-gap-b2b-tech-buying-in-the-age-of-ai\/<\/a><\/li>\n\n\n\n<li>Liu, X., Li, Z., &amp; Wang, Y. (2021). <em>Pre-train, Prompt, and Predict: A Systematic Survey of Prompting Methods in Natural Language Processing<\/em>. arXiv. URL:  <a href=\"https:\/\/arxiv.org\/abs\/2105.04961\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/arxiv.org\/abs\/2105.04961\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/arxiv.org\/abs\/2105.04961<\/a><\/li>\n\n\n\n<li>Princeton University Research Team. (2023). <em>Large Language Models and Their Impact on Information Retrieval and Citation Behavior<\/em>. arXiv. URL:   <a href=\"https:\/\/arxiv.org\/abs\/2311.09735\" target=\"_blank\" rel=\"noopener\"> <\/a><a href=\"https:\/\/arxiv.org\/abs\/2311.09735\" target=\"_blank\" rel=\"noopener\">https:\/\/arxiv.org\/abs\/2311.09735<\/a><\/li>\n\n\n\n<li>Gartner, Inc. (2023). <em>The B2B Buying Journey<\/em>. Gartner. URL:   <a href=\"https:\/\/www.gartner.com\/en\/sales\/insights\/b2b-buying-journey\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/www.gartner.com\/en\/sales\/insights\/b2b-buying-journey\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/www.gartner.com\/en\/sales\/insights\/b2b-buying-journey<\/a><\/li>\n\n\n\n<li>Demand Gen Report. (2022). <em>2022 Content Preferences Survey: B2B Buyers Crave Concise, Research-Based Content to Inform Purchasing Process<\/em>. Demand Gen Report. URL:   <a href=\"https:\/\/www.demandgenreport.com\/resources\/2022-content-preferences-survey-b2b-buyers-crave-concise-research-based-content-to-inform-purchasing-process\/7283\/\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/www.demandgenreport.com\/resources\/2022-content-preferences-survey-b2b-buyers-crave-concise-research-based-content-to-inform-purchasing-process\/7283\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/www.demandgenreport.com\/resources\/2022-content-preferences-survey-b2b-buyers-crave-concise-research-based-content-to-inform-purchasing-process\/7283\/<\/a><\/li>\n\n\n\n<li>6sense Research Team. (2024). <em>The 2024 Buyer Experience Report<\/em>. 6sense. URL:   <a href=\"https:\/\/6sense.com\/science-of-b2b\/2024-buyer-experience-report\/\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/6sense.com\/science-of-b2b\/2024-buyer-experience-report\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/6sense.com\/science-of-b2b\/2024-buyer-experience-report\/<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Key Insights on the B2B Decision-Making Process: B2B companies invest heavily in their sales efforts: trade shows, networks, personal conversations. That works\u2014no question. But it assumes that your company even makes it onto the shortlist. While trade shows and sales used to be the first touchpoints for B2B buyers, the purchasing process today begins in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":370476,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[63],"tags":[],"class_list":["post-370487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing-en"],"_links":{"self":[{"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/posts\/370487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/comments?post=370487"}],"version-history":[{"count":1,"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/posts\/370487\/revisions"}],"predecessor-version":[{"id":370488,"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/posts\/370487\/revisions\/370488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/media\/370476"}],"wp:attachment":[{"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/media?parent=370487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/categories?post=370487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/tags?post=370487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}