{"id":370079,"date":"2025-12-18T14:14:42","date_gmt":"2025-12-18T13:14:42","guid":{"rendered":"https:\/\/www.tryseo.de\/?post_type=project&#038;p=370079"},"modified":"2025-12-18T14:47:35","modified_gmt":"2025-12-18T13:47:35","slug":"case-study-mac-it","status":"publish","type":"project","link":"https:\/\/www.tryseo.de\/en\/project\/case-study-mac-it\/","title":{"rendered":"Dominance in the AI Era \u2013 How MAC IT-Solutions Masters the Post-Click Era"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The Problem: Invisibility in a Dynamic Market Environment<\/h2>\n\n\n\n<p>At the start of the optimization, the web presence of <strong>MAC IT-Solutions<\/strong> faced a dual challenge:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Organic visibility was insufficient at less than 2%<\/strong> to generate significant new business in the highly competitive market for <strong>ERP and e-commerce backend platforms<\/strong>.<\/li>\n\n\n\n<li><strong>Search behavior shifted fundamentally.<\/strong> The increasing use of <strong>LLMs (Large Language Models)<\/strong> such as ChatGPT, Perplexity, and Google AI Overviews means users receive answers directly within the interface.<\/li>\n<\/ol>\n\n\n\n<p>This shift required a rethink, moving away from a pure traffic focus toward <strong>global information sovereignty<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Solution: Authority and LLM Optimization<\/h2>\n\n\n\n<p>The SEO strategy focused on building <strong>topical authority<\/strong> and <strong>technical readability for AI systems<\/strong>. The focus was placed on four central pillars:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content Expertise:<\/strong> In-depth preparation of <strong>ERP-specific specialist knowledge<\/strong>, particularly regarding multichannel and omnichannel processes.<\/li>\n\n\n\n<li><strong>Structured Data:<\/strong> Implementation of <strong>FAQ, HowTo, and Product markups<\/strong> to increase data quality for LLMs and force integration into generative answers.<\/li>\n\n\n\n<li><strong>Brand Authority:<\/strong> Targeted strengthening of brand signals through <strong>case studies, references, and expert profiles (E-E-A-T)<\/strong>.<\/li>\n\n\n\n<li><strong>Keyword Focus:<\/strong> Targeted occupation of <strong>informational search queries<\/strong> (e.g., &#8220;How much does an ERP system cost?&#8221;), which are highly relevant in AI prompts.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Result: Massive Visibility and Brand Citations<\/h2>\n\n\n\n<p>The evaluation in October 2025 proves the success of this transformation. Despite the industry-wide trend of falling click rates, MAC IT-Solutions achieved:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Massive Ranking Improvement<\/h3>\n\n\n\n<p>MAC IT is currently in <strong>3rd place<\/strong> and has shown the most significant development in the market with a <strong>growth rate of over 12%<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/www.tryseo.de\/wp-content\/uploads\/2025\/12\/Ranking-und-prozentualer-Zuwachs-1024x611.png\" alt=\"Ranking und prozentualer Zuwachs\" class=\"wp-image-370083\" srcset=\"https:\/\/www.tryseo.de\/wp-content\/uploads\/2025\/12\/Ranking-und-prozentualer-Zuwachs-980x585.png 980w, https:\/\/www.tryseo.de\/wp-content\/uploads\/2025\/12\/Ranking-und-prozentualer-Zuwachs-480x286.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Visibility Jump<\/h3>\n\n\n\n<p>General visibility rose from <strong>under 2% to an impressive ~13.8%<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.tryseo.de\/wp-content\/uploads\/2025\/12\/Visibility-Anstieg-von-2-auf-13-Prozent-1024x512.png\" alt=\"Visibility-Anstieg von 2 auf 13 Prozent\" class=\"wp-image-370087\" srcset=\"https:\/\/www.tryseo.de\/wp-content\/uploads\/2025\/12\/Visibility-Anstieg-von-2-auf-13-Prozent-980x490.png 980w, https:\/\/www.tryseo.de\/wp-content\/uploads\/2025\/12\/Visibility-Anstieg-von-2-auf-13-Prozent-480x240.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Impression Explosion<\/h3>\n\n\n\n<p>Visual contacts (impressions) recorded growth of <strong>+239%<\/strong> compared to the previous year. Between July and September 2025, nearly <strong>658,373 impressions<\/strong> were achieved (compared to 194,307 in the previous year).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"328\" src=\"https:\/\/www.tryseo.de\/wp-content\/uploads\/2025\/12\/Dreifachung-von-Impressionen-1024x328.png\" alt=\"Dreifachung von Impressionen\" class=\"wp-image-370081\" srcset=\"https:\/\/www.tryseo.de\/wp-content\/uploads\/2025\/12\/Dreifachung-von-Impressionen-980x314.png 980w, https:\/\/www.tryseo.de\/wp-content\/uploads\/2025\/12\/Dreifachung-von-Impressionen-480x154.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Keyword Dominance<\/h3>\n\n\n\n<p>The company placed <strong>131 keywords in the Top 10<\/strong>, including central terms such as <strong>&#8220;ERP Multichannel&#8221;<\/strong> and <strong>&#8220;ERP Interface Definition&#8221;<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AI Presence: Establishing a Brand Authority in Generative Search<\/h3>\n\n\n\n<p>In the new landscape of <strong>AI-driven search<\/strong>, MAC IT-Solutions has successfully established itself as a leading authority. The data from late 2025 highlights a significant shift in how the brand is perceived by synthetic search agents:<\/p>\n\n\n\n<p><strong>Algorithmic Trust:<\/strong> By providing high-quality, structured data, the brand has moved beyond traditional SEO to become a <strong>primary reference source<\/strong> for Large Language Models.<\/p>\n\n\n\n<p><strong>Domain Citations:<\/strong> With <strong>210 unique domain citations<\/strong>, the website now secures <strong>7th place<\/strong> in a direct competitive comparison.<\/p>\n\n\n\n<p><strong>LLM Integration:<\/strong> In response to specific industry prompts, the domain achieves <strong>top-tier rankings for citations and links<\/strong> within <strong>ChatGPT<\/strong> and <strong>Perplexity<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"732\" src=\"https:\/\/www.tryseo.de\/wp-content\/uploads\/2025\/12\/SERPs-nach-Eingabe-von-ERP-Systemen-1024x732.png\" alt=\"SERPs nach Eingabe von ERP-Systemen\" class=\"wp-image-370085\" srcset=\"https:\/\/www.tryseo.de\/wp-content\/uploads\/2025\/12\/SERPs-nach-Eingabe-von-ERP-Systemen-980x701.png 980w, https:\/\/www.tryseo.de\/wp-content\/uploads\/2025\/12\/SERPs-nach-Eingabe-von-ERP-Systemen-480x343.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Interpretation: Gaining Authority in the Post-Click Era<\/h3>\n\n\n\n<p>The data presents a paradoxical but strategically valuable picture: While impressions are rising massively, the <strong>traditional click-through rate (CTR) dropped from 0.9% to 0.2%<\/strong>.<\/p>\n\n\n\n<p>For a modern B2B strategist, this is <strong>proof of a functioning brand authority strategy<\/strong>. In the <strong>Post-Click Era<\/strong>, users consume content directly within the AI interface. The fact that MAC IT-Solutions is cited as a <strong>primary source<\/strong> strengthens brand awareness and trust sustainably\u2014even without a direct click.<\/p>\n\n\n\n<p><strong>Conclusion:<\/strong> The company is winning in digital authority by serving algorithms with the highest data quality.<\/p>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#fff4de\">\n<p class=\"has-text-align-center has-medium-font-size\"><strong>You want to optimize your company website as well for ChatGPT, Gemini and Co?<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.tryseo.de\/wp-content\/uploads\/2025\/09\/ChatGPT-empfiehlt-deine-B2B-Unternehmensseite.jpg\" alt=\"Empfehlung ChatGPT\" class=\"wp-image-369074\" srcset=\"https:\/\/www.tryseo.de\/wp-content\/uploads\/2025\/09\/ChatGPT-empfiehlt-deine-B2B-Unternehmensseite.jpg 800w, https:\/\/www.tryseo.de\/wp-content\/uploads\/2025\/09\/ChatGPT-empfiehlt-deine-B2B-Unternehmensseite-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">Learn more about our services.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-75\"><a class=\"wp-block-button__link has-black-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.tryseo.de\/en\/b2b-geo-agency\/\" style=\"background-color:#fcb02f\"><strong>Discover now the B2B GEO agency.<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Problem: Invisibility in a Dynamic Market Environment At the start of the optimization, the web presence of MAC IT-Solutions faced a dual challenge: This shift required a rethink, moving away from a pure traffic focus toward global information sovereignty. The Solution: Authority and LLM Optimization The SEO strategy focused on building topical authority and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-370079","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/project\/370079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/comments?post=370079"}],"version-history":[{"count":3,"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/project\/370079\/revisions"}],"predecessor-version":[{"id":370100,"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/project\/370079\/revisions\/370100"}],"wp:attachment":[{"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/media?parent=370079"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/project_category?post=370079"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/project_tag?post=370079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}