{"id":371860,"date":"2026-07-08T11:34:18","date_gmt":"2026-07-08T09:34:18","guid":{"rendered":"https:\/\/www.tryseo.de\/?post_type=project&p=371860"},"modified":"2026-07-08T11:34:19","modified_gmt":"2026-07-08T09:34:19","slug":"spreadshop-ranked-on-google-cited-by-ai","status":"publish","type":"project","link":"https:\/\/www.tryseo.de\/en\/project\/spreadshop-ranked-on-google-cited-by-ai\/","title":{"rendered":"Spreadshop: Ranked on Google. Cited by AI."},"content":{"rendered":"\n

Dual-Channel SEO & GEO Growth Campaign<\/em><\/p>\n\n\n\n

The Challenge<\/strong><\/h2>\n\n\n\n

Spreadshop: One of Europe\u2019s leading print-on-demand platforms, needed to significantly expand its organic search visibility in Germany and establish a strong presence in the rapidly growing landscape of AI-driven search engines (ChatGPT, Perplexity, Google AI Overviews, and others). The goal: capture audiences shifting their search behaviour from traditional Google to AI-powered tools, and build long-term, compounding organic traffic beyond existing branded search demand.<\/p>\n\n\n\n

What We Did<\/strong><\/h2>\n\n\n\n

TRYSEO developed and executed a dual-channel strategy combining traditional SEO with Generative Engine Optimization (GEO):<\/p>\n\n\n\n

\u2022 \u00a0 \u00a0 \u00a0 Content expansion<\/strong>: new landing pages targeting high-volume, non-branded search queries<\/p>\n\n\n\n

\u2022 \u00a0 \u00a0 \u00a0 Technical SEO improvements<\/strong>: site architecture, indexability, and performance optimisations<\/p>\n\n\n\n

\u2022 \u00a0 \u00a0 \u00a0 Digital PR & media placements<\/strong>: building authoritative off-page signals across the web<\/p>\n\n\n\n

\u2022 \u00a0 \u00a0 \u00a0 Community seeding<\/strong>: targeted presence on platforms like Reddit to generate organic brand mentions and user-generated signals that AI models rely on<\/p>\n\n\n\n

The Results (within approx. 5 months)<\/strong><\/h2>\n\n\n\n

Traditional Search (SEO)<\/strong><\/h3>\n\n\n\n

\u2022     Taking a relaunch in Q3 2024 into account Google Search Console impressions grew by +355%<\/strong> year-over-year (9.12.2024\u20139.3.2025 vs. 9.12.2025\u20139.3.2026)<\/p>\n\n\n\n

\u2022       Average ranking position improved from position 23.88 (mid page 3) to 9.04 (page 1)<\/p>\n\n\n\n

\u2022 \u00a0 \u00a0 \u00a0 Non-branded clicks, the clearest indicator of new customer acquisition, grew by +133%<\/strong> (more than doubled)<\/p>\n\n\n\n

\u2022       Non-branded impressions grew by +238%<\/strong>, proving significantly expanded reach into non-branded queries<\/p>\n\n\n\n

AI Search Visibility (GEO)<\/strong><\/h3>\n\n\n\n

\u2022       For our monitored competitor set the share of Voice for brand mentions across AI platforms (ChatGPT, Perplexity, Copilot, Google AI Overviews) grew from low single digits (\u22481% in October 2025) to a peak of over 30%<\/strong> in January 2026, stabilising at 25\u201327%<\/strong> in February 2026<\/p>\n\n\n\n

\"Spreadshop<\/figure>\n\n\n\n
<\/div>\n\n\n\n

\u2022       Domain citations in AI-generated answers are compounding month over month across all major platforms<\/p>\n\n\n\n

\u2022 \u00a0 \u00a0 \u00a0 Google AI Overview citations grew to approx. 10%<\/strong> Share of Voice by February 2026, making Spreadshop a primary reference whenever AI answers relevant queries<\/p>\n\n\n\n

The Business Value<\/strong><\/h2>\n\n\n\n

Within approximately 5 months, Spreadshop established strong, measurable visibility in both traditional Google search and AI-powered search engines.<\/p>\n\n\n\n

The results are structural and compounding. Each new piece of indexed content, each earned mention, and each AI citation builds on the previous one. This is not a one-time traffic spike, it is a sustainable, growing organic acquisition engine.<\/p>\n\n\n\n

For a platform whose entire business model depends on discovery and middle and bottom-of-funnel reach, this represents a fundamental shift in long-term growth trajectory.<\/p>\n\n\n\n

\u201cTRYSEO built the technical foundation for Google while generating the off-site signals required by AI models. Both at the same time.\u201d<\/em><\/p>\n\n\n\n

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START TO TRANSFORM YOUR COMPANY WEBSITE INTO A LEAD MACHINE<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Dual-Channel SEO & GEO Growth Campaign The Challenge Spreadshop: One of Europe\u2019s leading print-on-demand platforms, needed to significantly expand its organic search visibility in Germany and establish a strong presence in the rapidly growing landscape of AI-driven search engines (ChatGPT, Perplexity, Google AI Overviews, and others). The goal: capture audiences shifting their search behaviour from […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-371860","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/project\/371860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/comments?post=371860"}],"version-history":[{"count":2,"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/project\/371860\/revisions"}],"predecessor-version":[{"id":371866,"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/project\/371860\/revisions\/371866"}],"wp:attachment":[{"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/media?parent=371860"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/project_category?post=371860"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.tryseo.de\/en\/wp-json\/wp\/v2\/project_tag?post=371860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}