We build lead machines
for B2B tech SMEs.

B2B GEO focuses more on technical terms, niche keywords, and creating content tailored to the specific needs and challenges of professionals in your industry. This requires much more intensive research of relevant keywords, which often have very little traffic but can be highly relevant for conversion.

Often, in technical B2B, products and services require explanation, which needs special attention in external presentation. In short: products and services should be explained so that users understand them well.

The customer journey is usually significantly longer, and building trust on the part of the customer plays a larger role. Customers stay longer and bring larger budgets. Therefore, the sales process is enormously important. GEO plays a vital role here because it conveys visibility and the first impression for new customers – and that counts!

We hear that often. Usually, it wasn’t the channel, but the implementation: generic keywords instead of niche intent, no understanding of B2B products requiring explanation, no connection to sales. Our approach is different: we start with an ROI check, develop a strategy specifically for your market, and measure everything – including conversions, lead-to-client, and AI mentions.

You don’t need to provide a content team. We work with what you have – product documents, sales materials, expert knowledge from short interviews. What we need: a dedicated contact person, feedback loops of max. 2 to 3 hours per week, and the willingness to let us think our way into your business. We take care of the rest.

We do not work with standard packages because every market is individual. In our free potential analysis, we calculate together what conversion volume is realistically achievable and what a qualified inquiry is worth to you. Simply bring your contribution margin to the call. This way, you can justify the ROI internally with numbers, not gut feeling. If the calculation doesn’t add up, we don’t start.

This is the most common objection – and almost always wrong. In every one of our previous client analyses, we have found keywords that are actively searched for. Even in niches that we ourselves previously thought were “too specialized.” Before you invest, we will show you in black and white in the free potential analysis how much search volume is in your niche. If the potential isn’t there, we will tell you – and not recommend a collaboration.

SEO and GEO build visibility that has a lasting effect – without every click costing money. With ads, traffic stops as soon as the budget stops. Our lead machine is an asset that becomes more valuable over time: rankings, authority in AI systems, and a converting website remain and work for you permanently.

That is exactly our core competence. We work with psychological user guidance concepts: the right information at the right time. Technically complex content is divided into decision stages – from initial research to the consultation decision. Each level has its own content that picks up the reader where they currently stand.

We start with an ICP analysis (Ideal Customer Profile) and persona work. This results in a content architecture that addresses different target groups specifically. Each persona gets its own entry point and argumentation path.

Qualification begins on the website even before someone clicks “Inquire.” Through targeted content that speaks the language and addresses the problems of your ideal customers, your target group selects itself. Forms, offer pages, and CTAs are designed to qualify and also disqualify.

We structure the handover process together: What information should a lead provide? What questions do we clarify on the website in advance? The result is a lead who comes well-prepared to the initial meeting – and your sales team can qualify and close faster.

Yes. Through the combination of niche keywords and sales-psychological language, we address exactly the industries, roles, and company types that you define as ideal customers. Those who don’t fit are less addressed by specific content – this is intentional.

We do not start a collaboration if we do not see a realistic ROI scenario in the potential analysis. And if things still don’t go as planned: you have monthly reporting with clear KPIs, quarterly reports for management, and a dedicated contact person. Problems are identified and communicated early – not just at the annual meeting.

Your KPI dashboard shows traffic, organic inquiries, AI mentions, and conversion metrics. We help you justify the value of a qualified inquiry internally – so that the ROI is not just felt, but calculated. Quarterly, we provide a written report that can be presented directly to management.

No. Our approach is based on technical depth, credibility, and genuine expertise – factors that AI systems reward in the long term, regardless of individual updates. Short-term tricks do not work – and that is also our quality feature: we build something sustainable.

AI search trends are part of our ongoing implementation phase. We continuously monitor how your website is perceived in AI systems and proactively adapt content and structure. You don’t have to follow this yourself – that’s what we’re here for.