Visibility: A B2B SEO agency helps you improve ranking, traffic, reach, visibility, and lead generation. In the long term, you can better scale your business and generate more revenue.
Comparison: We compare 10 top agencies from Germany. These include TRYSEO, mso digital, visable, Tiki-Taka Media, Suchmaschinenmakler, performanceLiebe, iseo Digitalagentur, eMinded, heise regioconcept, and Optimerch.
Popular Services: Each agency offers a different portfolio of services regarding SEO, GEO, or website creation. Popular services include content marketing, technical SEO, SEO support, link building, and keyword strategies.
Best Agency: The best agency for you is the one that provides all services for your visibility. Our categories (1–4) help you quickly make an initial assessment.
Importance of GEO: GEO plays an increasingly important role when it comes to visibility. Agencies familiar with it can develop future-proof strategies for you.
Tips for Agency Selection: Pay attention to the fit, transparency, expertise, genuine consultation, and reputation of the agency. Your gut feeling should also be right after the initial consultation.

Do you want to rank at the top of search results, expand your reach, acquire qualified leads, or clearly stand out from the competition? Then it’s time to bring an expert on board and jointly develop effective strategies. However, there are now countless SEO agencies. How do decision-makers find out which one best suits their company?

There are indeed some B2B SEO agencies that stand out from the crowd. They outperform the competition with their understanding of target groups and have years of expertise in visibility and search engine optimization. We take a closer look at some of the best SEO agencies and show you how to choose the best one for your B2B company!

Comparison: Which SEO agencies are among the best in Germany?

Whether an agency is the best for your company depends on numerous factors:

Does the agency have a specialization that matches your industry?
Does the agency offer all the services you need?
Generative AI and AI searches are gaining importance. Is the agency familiar with GEO?
Do you receive clear reporting to measure results?
How long has the company been active in the market?
Is the agency transparent, and are real results visible on the website?
How satisfied are other clients with the collaboration? A look at Google reviews can also help here.

In the B2B sector, the website holds particular importance. It is therefore advisable to consider an SEO agency that also masters B2B websites, can build optimized pages, and handles regular maintenance.

The following table shows some of the best agencies in direct comparison:

Ranks 4-6	4. Tiki-Taka Media	5. Suchmaschinenmakler	6. performanceLiebe
Logo
Ranking on Google	4,5	4,9	4,9
Industry/Specialization	Data-driven Digital Marketing	SEO for increasing organic visibility	Link Building Agency with a focus on SEO and GEO
Service Offering	SEO, Google Ads, Content Marketing, Consulting, Digital Advertising, Social Media, Remarketing, etc.	SEO Concepts, Technical SEO, OnPage Optimization, Link Building, SEO Consulting, SEO Content, etc.	Link Building, Link Marketing, SEO Support, Technical SEO, Onpage Optimization, Content Optimization, Keyword Strategy, etc.
GEO Offering	No	No	Yes
Reporting	Yes	Yes	Yes
Website Creation	No	No	No
International SEO	N/A	N/A	Yes
Measurable results on website	Yes	No	Case studies without specific figures
Prices	N/A	N/A	N/A
Free offer (initial consultation excluded)	No	No	Link Building Book
Founding	2020	2014	2009
Headquarters	Hamburg	Dortmund	Buxtehude
Team Size	1–9 employees	N/A	10-19 employees

Ranks 7-10	7. iseo Digitalagentur	8. eMinded	9. heise regioconcept	10. Optimerch
Logo
Ranking on Google	4,6	4,9	4,6	5,0
Industry/Specialization	Web design agency with complementary SEO and SEA for SMEs	Online marketing agency with a focus on performance	Regional Marketing for SMEs	Online Marketing with SEO, SEA, GEO
Service Offering	Web Design, Software Development, SEO, SEA, Content Creation, etc.	SEO Content, SEO Consulting, SEO Audit, Content Marketing, SEA Strategy, GEO, Social Ads, Digital Strategy, Local SEO, etc.	Web Design, SEO Strategy, Content Creation, SEA, Social Media Marketing, Multimedia Marketing, Directory Media, etc.	SEO, GEO, International SEO, Link Building, SEO Text Creation, Social Ads, Technical SEO, etc.
GEO Offering	No	Yes	No	Yes
Reporting	Yes	Yes	Yes	Yes
Website Creation	Yes	No	Yes	No
International SEO	N/A	N/A	N/A	Yes
Measurable results on website	No specific figures	Yes	Partially in reference videos	Yes
Prices	N/A	Only a guideline provided: min. €1,500 for SEO support	Local SEO: From €179, National SEO: From €1,039	N/A
Free offer (initial consultation excluded)	No	No	Digital Check	SEO Check
Founding	2008	2015	Founding of the umbrella brand in 2015 (merger of older companies)	2018
Headquarters	Lübeck	Munich	Hanover	Dortmund
Team Size	20–49 employees	20–49 employees	N/A	N/A

The best agency is therefore the one that offers a service portfolio tailored to you.

Therefore, decide: Are you looking for an agency that offers all services for the B2B sector? One that makes your website ready for ChatGPT, Google AI Mode, and similar? Or is classic SEO sufficient to achieve your goals?

To make your decision easier, we have created 4 categories:

Category 1: SEO, GEO and Website – for all who are looking for a complete B2B SEO package to position themselves for the future and succeed in the AI era.
Category 2: SEO and GEO – for all who have a top website and only want to work on visibility.
Category 3: SEO and Website – for all whose website is outdated and who are taking their first steps towards visibility.
Category 4: SEO – for all who aim for traffic through classic SEO.

Here is an overview of how you can categorize the presented agencies:

Category 1	Category 2	Category 3	Category 4
TRYSEO	TRYSEO performanceLiebe eMinded Optimerch	visable iseo Digitalagentur heise regioconcept	Tiki-Taka Media mso digital Suchmaschinenmakler

The individual agencies at a glance

Each of the agencies pursues its own approach, methodology, and sets different priorities in marketing. The following short profiles will help you find the perfect provider for your industry, your resources, and your growth goals.

Perhaps collapsible elements to reduce scrolling (UX keyword)? This is already a long text.

TRYSEO: Full-Service Specialist for B2B Companies

TRYSEO is one of the few agencies in Germany that has consistently specialized in B2B companies. The focus is on products requiring explanation, complex services, and a technical target group. Clearly defined processes help to present complicated topics clearly and understandably.

Full-service here means: the combination of SEO strategies with GEO. A clear advantage, because today visibility is no longer generated only in Google, but also in AI systems. The all-round package also includes services related to your website (new creation, optimization, maintenance). Another plus? You always work with a dedicated contact person who knows your industry, your goals, and your market.

You are also dealing with a strategic agency. What does that mean? It’s about jointly developing a system of content, technology, structure, and performance that works long-term and supports your growth – even internationally. You can see the past successes transparently on the website. They show that TRYSEO is a strong partner for companies that want to grow in demanding markets and clearly position themselves.

mso digital: Online Marketing Agency for Performance

mso digital is part of NOZ MEDIEN and the mh:n MEDIEN Group – one of the largest regional media houses in Northern Germany. The agency was founded in 2011 from the merger of various digital divisions of these media companies and has since developed into an independent specialist for data-driven online marketing.

Today, the agency supports companies in their growth and visibility with the help of SEO, SEA, web analytics, paid social, data-driven marketing measures, and other services. The performance agency can also assist companies operating internationally through its expertise in the media sector.

visable: B2B SEO for European Companies

visable is an SEO agency in the European B2B environment that operates two B2B platforms in Europe, EUROPAGES and Wer liefert was (WLW). The company’s roots go back to 1932, but visable, as it is now known, has only been on the market since 2019.

In addition to classic SEO, the agency also offers the creation of websites and webshops, among other things, through external partners. The agency’s focus is on increasing the visibility of companies in the DACH region and throughout Europe, and on increasing qualified inquiries. B2B companies that want to benefit from the established industry portals EUROPAGES and WLW will benefit from a collaboration.

Tiki-Taka Media: Data-driven Performance Marketing Agency

On the market since 2020, Tiki-Taka Media positions itself as a performance-oriented digital agency that consistently bases its strategies on data. The focus is on SEO, Google Ads, and content marketing – complemented by targeted consulting and digital advertising measures. The agency is strongly ROI-focused and does not specialize in a particular industry.

For companies seeking data-driven decisions, clear KPIs, and performance-oriented growth, Tiki-Taka Media is a recommended agency. In collaborations, they place great importance on working as equals, as their agency name (tikitaka = connection in football) suggests.

Suchmaschinenmakler: Individual Search Engine Optimization for Your Company

The agency Suchmaschinenmakler focuses exclusively on search engine optimization. The focus is therefore on individual SEO concepts that the team specifically tailors to the structure, technology, and content of your website.

The goal is to increase organic reach through on-page optimizations, technical SEO measures, and a clear content strategy. Suchmaschinenmakler optimizes existing websites and works with modern SEO tools for analysis and keyword research. When is it the right choice for you? If you are looking for an agency that is completely at home in the SEO discipline.

performanceLiebe: Link Building with SEO and GEO

Strategic link building in focus, and SEO as well as GEO from a single source. Since 2009, the agency performanceLiebe has been building strong backlink profiles for companies (also internationally) and relies on a network of verified link sources for this.

In addition to classic SEO, the agency strongly focuses on GEO. This combination of link building, SEO, and GEO makes performanceLiebe particularly interesting for companies that want to scale their visibility through link building.

iseo Digitalagentur: Web Design and Software Development with Visibility Strategy

The specialty of iseo lies in web design and software and app development. However, the digital agency has also dedicated itself to the online marketing of small and medium-sized businesses. Companies therefore receive an interesting mix for their visibility from the agency, which entered the market in 2008.

The focus is on creating modern, user-friendly WordPress-based websites. The SEO strategy complements the package – so that users are not only impressed by the aesthetics but also find the website. For whom is a collaboration worthwhile? For companies that want to develop websites and apps and at the same time improve their ranking and reach on Google.

eMinded: Munich Online Marketing Agency for Better Performance

Since 2015, eMinded, as a performance marketing agency, has been supporting companies in specifically increasing their digital visibility and lead quality. The agency combines SEO, SEA, social ads, content, and data-based strategies with modern AI and GEO approaches to achieve measurable results.

heise regioconcept: Regional Visibility for SMEs

heise regioconcept supports small and medium-sized businesses in becoming visible in their regions. Their service portfolio includes web design, SEO, Google Ads, social media, and directory media, among others. Although the heise regioconcept umbrella brand only saw the light of day in 2015, it has a history dating back to 1934.

Behind this agency, you will find several traditional companies from the directory media and publishing sector. These include, among others:

heise & dumrath medien
Verlag Heinz Heise
Verlag für Telekommunikation Nord
Heise Medienwerk
Verlag August Thuhoff

Bundled expertise for companies focused solely on regional visibility.

Optimerch: Data-driven Online Marketing for Every Company

Do you prefer data-driven decisions and want to prioritize SEO and GEO? Then a consultation with the online marketing agency Optimerch could be beneficial for your company. The agency works performance-oriented and combines SEO, social ads, and GEO. They serve clients of all sizes and from every industry, thus positioning themselves very broadly.

How can the right B2B SEO agency improve your visibility?

The right SEO agency helps you optimize your digital presence so that you attract the right companies. The secret to success is comprehensive SEO support that unfolds its effect step by step and is tailored to your goals.

With SEO content, relevant content, technical optimizations, keyword strategies, and SEO tips, you boost lead generation. You also improve your ranking on Google and ensure visibility in AI systems like ChatGPT.

What are the benefits of SEO for your website and your business?

With SEO, you increase the traffic to your B2B website by attracting more qualified users with your content who are interested in your offer. For example, analyses of 102 studies showed that traffic in retail alone can increase by up to 30% and a 20–40% higher click-through rate is possible. Due to the increased relevance, you can often more easily convert these users into customers.

Other industries also benefit across the board. However, SEO offers even more advantages for B2B companies:

Higher visibility in Google and chatbots (and more relevance for search queries)
Studies showed a positive correlation between SEO and brand growth
Improved ranking for relevant keywords
More efficient long-term marketing
Improved user experience can enhance conversion rates (as in the case of loading speeds)

Another interesting study also shows why you should not take SEO lightly: When searching with Google, search results on the first page receive 97% of all clicks. This should motivate every company to appear on the first page.

Why should you entrust SEO to a B2B SEO agency?

Search engine optimization is already a complex matter, and B2B SEO presents an even higher level of complexity. However, an SEO agency deals with the implementation of such strategies day in and day out. It brings expertise, understands the search behavior of your target audience, and develops a strategy that suits you and your industry. With the help of these experts, you can achieve goals more efficiently and quickly.

However, keep in mind that not every SEO strategy works as intended. To ensure your project doesn’t become a disaster, you need the right B2B SEO agency by your side.

Agencies and their variety of B2B marketing strategies for your company

Every B2B company is different, and this is reflected in the search engine optimization measures. A good B2B SEO strategy is therefore composed of various building blocks.

A full-service agency usually offers everything from a single source, while other SEO agencies have various modules for their clients. So, look closely if you are searching for a specific offering. The following services are particularly popular and can support your company:

Content marketing/content strategies that can increase organic visibility.
Social media, which according to Barry Libert, is “the future of a business.”
SEO support, with which companies can leverage long-term traffic effects.
Keyword research to better match your customers’ search queries.
GEO (generative engine optimization), so that AI responses display your content.
B2B website link building to demonstrate the site’s authority and increase visibility.
Market positioning, analyses, and reporting so that you achieve truly measurable results.
Technical SEO for B2B companies for better UX, which is an important ranking factor for Core Web Vitals.
SEO website, so your customers can find you and you can generate leads.

How does collaboration with a B2B SEO agency work?

Every SEO agency has different collaboration processes. However, typically there is an initial consultation, followed by a kick-off, analyses of goals, requirements, and the current situation. Then it’s about developing a strategy, defining concrete measures, and actual implementation.

During SEO support, most agencies offer continuous reporting/monitoring, with which you can jointly adapt and manage strategies flexibly. You will learn exactly what to expect from each agency during the initial consultations.

Tips for choosing a B2B SEO agency

To help you find the right agency for your B2B company, we have compiled some tips for you. Some figures and facts are, of course, meaningful, but do not neglect the factors that are not measurable but are also important for decision-makers.

Scrutinize the agency before you agree to SEO support:

Fit: How well does the SEO agency suit your brand and your B2B company? Look at the services they provide, the type of SEO content you receive, and their area of expertise.
Experience with AI-powered search: Visibility in Gemini, ChatGPT, Perplexity, Google AI-Overview, AI mode, and other platforms is a must today. According to management consultant McKinsey, approximately 50% of users already utilize AI-powered searches. By 2028, this share is likely to increase to up to 75%. If the agency masters not only SEO but also GEO, you can prepare your B2B marketing for future search queries.
References, case studies, etc.: A reputable agency already provides insight into customer experiences, previous projects, or even case studies on its website. Otherwise, you should specifically ask for these to get an impression of their expertise.
Service description and scope: Email marketing, SEO strategies for content, GEO, or keyword optimization? Pay attention to a complete description of the services and clarify the specific scope of services during a consultation. This way, no unpleasant surprises await you during the collaboration.
Transparency: Even before you set up a B2B SEO strategy, you should pay attention to transparency in prices and offers. A reputable agency has nothing to hide and works with you on an equal footing during implementation.
Caution with SEO guarantees: “No one can guarantee you a first-place ranking on Google,” says Google Search Central. And this applies regardless of how good an SEO strategy is for the website. If an agency guarantees you that you will land in first place or appear in the top 5, then you should be very cautious!
Individual B2B SEO strategies: The strategy should structurally align with brand management. Since every company is individual, the agency should not offer a one-size-fits-all solution but rather adapt an individual strategy to your company.
Creativity: A spark of creativity is needed to stand out from other companies. Listen during the consultation for the ideas the agency offers (e.g., for increasing E-E-A-T signals).
Genuine consultation: Does the agency only want to sell, or does it provide comprehensive advice? Opt for a reputable agency that explains its products and services in detail. It should address your questions and concerns and help you weigh options instead of pressuring you into a decision.
Reputation: Check what other clients say about the SEO agency. Are there other B2B decision-makers who praise its reliability or criticize it? This can help you identify black sheep and make the right choice.

Also, trust your gut feeling after the consultation. Has the agency demonstrated an understanding of your products, B2B brand, and target audience? Did you feel well taken care of, and can you imagine a long-term collaboration? Only if you can answer these questions affirmatively have you found the right agency for collaboration!

Conclusion: Find the right SEO agency for your business

Many agencies operate in Germany with whom B2B companies can collaborate. The range of services is extensive, and initial consultations are usually free. But what stands out? Decision-makers do not always receive all the information they need before the consultation, and a B2B focus is rare.

Transparency also sometimes leaves something to be desired. While almost every agency provides references, these do not always contain clear figures that prove success. Transparent pricing information is even rarer. So, you must decide for yourself with whom you will engage in discussions.

SEO, GEO, SEO website, or all together? Examine the agencies’ services, their transparency, measurable successes, GEO expertise, and the quality of their consultation. Then you too will find the best agency with which you can work on your long-term success. With the right partner, you can deliver everything to the customer, because as Jeff Bezos said: “It’s hard to find things that don’t sell online.” So, it all depends on your strategy.

FAQ – the most important questions about the best agencies in Germany

What is the best B2B SEO agency in Germany?

There isn’t one single right agency for all companies. The best agency is the one that helps you achieve your goals and offers all the services you need. Therefore, examine the agency’s specialization and scrutinize its service offerings.

If you want B2B SEO, GEO, and website services from a single source, TRYSEO can be the right choice. If you only want to focus on SEO, mso digital could impress with its expertise, while you can get SEO and GEO, for example, from Optimerch.

Why is collaborating with an SEO agency a boost for your success?

SEO and GEO are constantly evolving, and whoever ranked well on Google yesterday can lose leads tomorrow. An SEO agency is always up-to-date. It has the necessary expertise to set up content marketing and websites in B2B marketing in such a way that you gain more relevance for Google and AI systems. More traffic means more leads and customers – thus more success and visibility for your products and services.

How do you choose the right B2B SEO agency for your company?

Compare the industry specialization, the services offered, the references, and the agency’s experience. A reputable provider should be transparent, advise you comprehensively, and be a good fit for your business. Experience with GEO is also valuable, as AI systems are gaining importance.

Is content still as relevant as before in the age of AI responses?

Content is even more important today than ever before. However, the focus of content has changed. A meaningless stringing together of keywords will bring you fewer new customers today. Instead, AI systems pay attention to genuine added value for users, E-E-A-T signals, well-structured content, and depth. SEO agencies help you create content that appeals to both users and AI systems.

Is the most visible agency online also the best?

The visibility of a B2B SEO agency does not yet provide information about the expertise and quality of its SEO support. What is more crucial is whether the agency can improve the results of its B2B clients (more leads, more traffic, visibility in Google search results and in AI) with its search engine optimization measures.

Is SEO or rather GEO more important in online marketing today?

Both are crucial for future-proof B2B marketing. SEO helps you score in classic search results. GEO, however, is gaining increasing importance as more and more users submit search queries via Google AI Mode, ChatGPT, and other AI systems. A future-proof strategy for more growth therefore includes both components.

When should you refrain from collaborating with an SEO agency?

SEO guarantees, pressure for a quick decision, and a lack of transparency are warning signs. If you have a bad feeling after the consultation, you should choose a different SEO agency for collaboration.

Are large B2B SEO agencies better than small ones?

Not necessarily. While a larger team is often available for support in a large B2B agency, it often distributes content and other tasks across the entire company. This can delay decisions and lead to fluctuating quality.

Small agencies, on the other hand, often offer more closely knit support, and decision-makers are easier to reach. You usually have a dedicated contact person who knows your company, products, and services well. Instead of size, expertise and results are more likely to determine which agency is better.

References

Sechele, L., et al. (2024). Systematic Review on SEO and Digital Marketing. Preprints. URL: https://www.preprints.org/manuscript/202410.1715

IIP Series Research Team. (2024). Impact of SEO on Brand Visibility and Business Growth. IIP Series Journal. URL: https://iipseries.org/assets/docupload/rsl202434D09A15314E7EA.pdf

Google LLC. (2023). Why Speed Matters. Web.dev. URL: https://web.dev/learn/performance/why-speed-matters?hl=de

Yin, H., Li, J., Liu, Z., Liu, Q., & Pelillo, M. (2021). You Are How (and Where) You Search? arXiv. URL: https://arxiv.org/abs/2105.04961

McKinsey & Company. (2024). New Front Door to the Internet: Winning in the Age of AI Search. McKinsey Insights. URL: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/new-front-door-to-the-internet-winning-in-the-age-of-ai-search

Google Search Central. (2024). Do I need Search Engine Optimization (SEO)? Google Developers. URL: https://developers.google.com/search/docs/fundamentals/do-i-need-seo?hl=de

Steffen Raebricht

Processes, Marketing & Sales

Content Creator seit 2015.

Kommunikationsexperte und SEO-Praktiker (oder: Experte für Suchmaschinenoptimierung). Bei TRYSEO verantwortlich für: Marketing, Vertrieb, eine agile Denkweise und Kundenzentrierung.

Steffen Raebricht: Sales

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