SEO / GEO Consulting for SMEs in the B2B Space
Strategic SEO & AI Optimization Consulting that sustainably strengthens your B2B Sales and Lead Pipeline
Double up your visibility in Google & AI Search
Overtake larger competitors with smart SEO & GEO
Reach more business customers and gain B2B leads
We support You with..
Content AI Optimization
- Structured data: Machine-readable markup for better AI interpretation
- FAQ optimization: Direct answers to typical B2B questions
- Entity optimization: Clear assignment of your company to industries and solutions
- Conversational SEO: Optimization for voice search and AI dialogues
B2B-Buyer-Journey-Optimization
- Awareness phase: Optimization for problem keywords (“challenges with…”, “problems with…”)
- Consideration phase: Solution approach keywords (“software for…”, “service provider…”)
- Decision phase: Comparison and provider keywords (“vs. competitor”, “provider in…”)
B2B-Specific Keyword Strategy
- Industry keywords: Industry-specific technical terms and jargon
- Problem-solution fit: Keywords that address specific business problems
- Decision-maker keywords: Terms used by management, purchasing and specialist departments
- Long-tail B2B keywords: Specific search queries with a high purchase intention
B2B Link Building & Authority Building
- Industry portals & trade directories: Strategic placement in relevant B2B directories
- Thought leadership: guest posts in specialist media and industry blogs in your sector
- Digital PR for B2B: press releases and specialist studies for industry media
- Resource page link building: inclusion in industry resources and tool collections
- Expert positions: Building citation links through expert statements and interviews
Your Benefits of Specialized B2B SEO & GEO Consulting
Tailored B2B-Strategies
We understand the longer decision-making cycles and more complex purchasing processes in the B2B sector. Our SEO strategies aim to reach decision-makers and buyers at every stage of their research – from the initial need for information to the final choice of supplier.
Future Proof AI Optimization
Secure a pioneering advantage: While your competition is still relying on traditional SEO, we’re already optimizing your content for AI systems like ChatGPT, Claude, Perplexity and Google Bard. When potential customers use AI tools for their research, you will be suggested as a relevant solution.
SME-friendly Consulting
As an SME, you have different challenges than corporations. Our consulting takes into account limited resources, internal capacities and the need for quick, measurable success. We develop implementable strategies that can also be realized with smaller teams.
Does our Consulting Service fit your Needs?
✅ Perfectly suited if you already have:
- An internal marketing team with basic SEO knowledge
- Personnel capacity for operational implementation
- Content creation resources (internal or external)
- Decision-making power over website changes
- Budget for marketing tools and software
- At least 5 hours/week for SEO activities
✅ You need strategic support with
- Development of a professional B2B SEO strategy
- AI optimization and future-proof SEO alignment
- Complex technical SEO issues
- Competitive analysis and market positioning
- Prioritization of SEO measures according to ROI
- Performance measurement and KPI definition
❌ Not suitable if:
- You have no internal marketing resources
- You are looking for a full-service solution with complete implementation
- Website changes are not possible / only possible with great difficulty (e.g. no access, administration completely with external providers)
- You can invest less than 5 hours/week for SEO
What our customers say
"We have been working with Hannes from TRYSEO for almost a year now and are very satisfied with the results. Thanks to the professional advice and effective planning and implementation of measures, we were able to greatly improve our visibility and increase relevant customer inquiries many times over. I can warmly recommend TRYSEO."
David Merz
NEXOVA
"Hannes from Tryseo has incredibly good tricks up his sleeve. Using specially programmed tools, he analyzes data on a completely different level. I also know about SEO and can recommend Hannes with a clear conscience"
Steffen Raebricht
Transactional Analysis Online
"Clean, professional work exactly as agreed - happy for many years. To be recommended without reservation, thank you!"
Phillipp Müller
DRIVAR
Is external AI Optimization Consulting worth it?
Search engine optimization (SEO) as well as generative engine optimization (GEO) is a complex and constantly changing process. Without in-depth knowledge and experience, it is difficult to take the right SEO measures and maintain top positions in the search results in the long term.
This is exactly where professional SEO & GEO consulting comes into play. An experienced SEO consultant can help you optimize your website so that it not only attracts more visitors, but also achieves more conversions.
Frequently asked questions about our SEO / GEO consulting
What is it about?
Our B2B SEO consulting is a strategic service that supports your internal marketing team in setting up a professional search engine optimization. We develop tailor-made SEO strategies specifically for B2B SMEs, including AI optimization for ChatGPT & Co. You will receive specific recommendations for action, roadmaps and implementation guidelines – the operational implementation will be carried out by your team. The aim is to generate more qualified B2B leads via organic search results.
Who is SEO consulting suitable for?
Our consulting is ideal for B2B SMEs with an internal marketing team that already has basic SEO knowledge and can invest 10-15 hours per week in SEO activities. You are perfectly suited if you need strategic support for complex SEO issues, AI optimization or competitive analyses, but would like to take on the implementation yourself. Consulting is not suitable if you have no internal resources or are looking for a full-service solution with complete implementation.
Can I also book a one-off consultation?
Yes, that is possible. We offer one-off Strategic SEO Audits as well as ongoing consulting packages. The one-off audit is perfect if you need an in-depth analysis of your current situation, a B2B SEO strategy and a 90-day roadmap. For more complex projects or if you need ongoing strategic support, we recommend our monthly consulting packages.
How much is the consulting service?
The costs vary depending on the consulting format: A one-off Strategic SEO Audit costs from € 2,999 and includes comprehensive analysis plus strategy development. Our Monthly Strategic Consulting starts at € 1,200/month and includes strategic support for in-house teams with monthly strategy meetings.
How does it work?
Consulting takes place in 4 structured phases:
Strategic assessment of your current SEO performance and internal capacities
Development of a tailored B2B SEO strategy with AI optimization
Strategy handover with training for your team and handover of detailed implementation guidelines
Ongoing strategic support with monthly meetings to discuss progress and new recommendations for action. Advice is provided via video call.