The Starting Point: A Telecom Provider with Plummeting Traffic
When Tenios, an innovative German provider of cloud-based communication solutions, approached us, the company faced a problem familiar to many mid-sized B2B businesses: Despite cutting-edge technology and first-class services, the company was struggling with declining traffic and was virtually invisible in AI searches.
The Facts:
- Organic traffic had been declining for months
- In AI search engines like ChatGPT and Perplexity: 0% visibility
- Various teams were working on SEO measures without coordination
- Content existed but was unstructured and ineffective
- Competitors completely dominated search results
The graph shows: Tenios.de ranks last in AI citations
Our Strategy: The „LLM on a Tight Budget“ Approach
We developed a three-step approach that combines classic SEO with targeted AI optimization:
1. Building the Foundation
- Complete website and content audits
- Structured data (Schema Markup) for all product pages
- Reorganization of the entire site structure
2. Optimizing Content for AI Systems
- Integration of concrete statistics and data comparisons
- Precise technical specifications instead of vague marketing promises
- FAQ sections with natural questions
- Comparison tables with competitors
3. Building Strategic Brand Presence
- Targeted Reddit and Quora activities (direct training sources for ChatGPT)
- Authentic discussion contributions in relevant threads
- Initiation of specialized discussions
The Results: From Zero to Hero in Record Time
After just three months of intensive collaboration:
AI Visibility Explodes
- Brand visibility increased from 7% to over 50%
- Share of Voice doubled to 4%
- From 10th place to 1st place in AI citations
- ChatGPT market share increased from 0.07% to 4.4%
Tenios.de is now by far in 1st place for citations.
Classic SEO Benefits Too
- Top-3 rankings massively expanded
- Top-10 rankings significantly increased
- Organic traffic trending upward again
The graph shows a significant increase in Rank 1-3 and Rank 4-10 positions within three months (May to August 2025)
What This Means for Your B2B Business
This case study demonstrates: You don’t need a million-dollar budget to be visible in the AI era. With the right strategy and focused implementation, you can overtake the big players even as a mid-sized B2B company.
Key Learnings for You:
- AI optimization and SEO complement each other perfectly – both measures reinforce each other
- Precise, data-driven content beats vague marketing speak
- Reddit and Quora are underrated goldmines for AI visibility
- With 70% SEO and 30% GEO budget, you’re optimally positioned
Ready for Your Own Success Story?
Tenios now regularly receives inquiries from customers who discovered them through ChatGPT. The investment in AI optimization pays off through highly qualified leads – even if these aren’t always directly visible in Analytics.
The fact is: When your target audience searches for solutions today, they increasingly ask AI systems. The only question is: Will you be found there, or will you leave the field to your competitors?
„In our last three sales calls, we were recommended by ChatGPT. We wouldn’t have thought this possible six months ago.“
Project Details
Services: SEO + GEO (Generative Engine Optimization)
Industry: Cloud Communication / Telecommunications
Company Size: Mid-sized business
Period: May – August 2025
Focus: B2B, DACH region
