Imagine you are already successfully selling your children’s jewelry on marketplaces such as Amazon and eBay. Now you finally want to start your own online store – and preferably organically visible, i.e. without spending huge amounts on ads. This was exactly what our customer wanted.
She came to us with the request for e-commerce SEO consulting.
Although the budget was manageable, there was a great deal of commitment on their part and a willingness to play an active role.
Our approach
1. keyword research & store structure
First of all, we carried out comprehensive keyword research. In addition to identifying promising niche terms for children’s jewelry, this also included an analysis of the competition in the highly competitive jewelry market. An optimized store structure was created on this basis:
– Targeted categories for every type of children’s jewelry so that customers can quickly find what they are looking for.
– Targeted landing pages for important keywords that promise good organic visibility.
2. content plan & niche strategy
Based on our research, we drew up an editorial plan for the coming months. In addition to traditional product pages, we focused in particular on advice articles and blog posts to provide customers with the best possible information. So we were able to:
– Strengthening the trust of parents and relatives.
– Cover more topics related to children’s jewelry and gift ideas.
– Signal to Google through helpful content that we are a relevant point of contact in this niche.
3. technical SEO & switch to Shopify
Initially, the store ran on the IONOS Website Builder, which quickly reached its limits – especially if you want more flexibility and performance for SEO. After a few months, we recommended switching to Shopify to switch. Together with the customer, we have:
– A clean migration planned and executed.
– The technical SEO was set up thoroughly (redirects, XML sitemap, structured data, etc.).
– Product and category descriptions systematically revised and enriched with targeted keywords.
4. conversion optimization
In addition to purely technical and content-related SEO, we naturally also looked at the conversion rate. After all, the best traffic is useless if hardly anyone buys. Through layout adjustments and various tests, we were able to achieve a stable conversion rate of 3%.
Our approach:
– Clear call-to-action buttons and clear navigation.
– Trust-building elements (e.g. customer ratings, quality seals).
– Images and product information to the point.
The results
The combination of suitable niche keywords, a well thought-out store structure and informative content had a remarkable impact after just six months:
1. tenfold increase in organic traffic:
Originally, we started with just a few organic visitors per week. After six months, we were proud to see a 10x increase.
2. hundredfold keyword coverage:
Where previously only a few keywords appeared in the top 100 rankings, there are now hundreds of relevant search terms for which the customer can be found.
3. conversion rate of 3%
Thanks to targeted optimizations in the layout and on the product pages, the conversion rate has grown to a stable level so that the customer can look forward to steady sales.
Conclusion: making it big even on a small budget
The e-commerce project for children’s jewelry impressively demonstrates that you don’t always need huge budgets to successfully launch an online business. The right steps in the right order are crucial: clear keywords, optimized store structure, high-quality content and a clean technical foundation. Coupled with consistent implementation and a little perseverance, nothing stands in the way of success.
You want that too?
Whether local SEO, online store or brand development on the web – TRYSEO supports you strategically and hands-on so that your project grows sustainably. Get in touch with us and let’s take your online presence to the next level together!
