by Hannes Kaltofen | Feb 26, 2025 | SEO
You’ve probably heard about Google’s new AI-powered search feature called Search Generative Experience (SGE). Google is expanding the classic results list with an AI-based section that is intended to provide answers to complex questions and summarize...
by Hannes Kaltofen | Feb 13, 2025 | OnPage SEO
Content is the foundation of every successful website and plays a crucial role in search engine optimization. However, even the best content loses relevance over time. Search algorithms, user needs and market trends change, so regular updates are necessary. If you...
by Hannes Kaltofen | Feb 6, 2025 | OnPage SEO
The right decision as to whether two keywords should be treated on one page or whether separate subpages make more sense is essential for the success of your SEO strategy. Often two search terms look similar, but have different search intentions or appeal to different...
by Hannes Kaltofen | Dec 18, 2024 | SEO, Tutorials
Imagine your WooCommerce store finally ranking at the top of the search results – exactly where your potential customers are looking for your products. Sounds good, doesn’t it? In this tutorial, you will learn step by step how to optimize your WooCommerce...
by Hannes Kaltofen | Dec 12, 2024 | SEO
A Google penalty is one of the most feared scenarios for website operators. When Google penalizes a website, it has a massive impact on rankings and visibility. In this article, you will find out why such penalties occur, what types there are and how you can recognize...
by Hannes Kaltofen | Dec 12, 2024 | Online Marketing
Inbound marketing is more than just a modern buzzword – it is an innovative marketing method that helps companies to generate leads organically, inspire customers and retain them in the long term. Instead of relying on intrusive advertising as in outbound...
by Hannes Kaltofen | Nov 20, 2024 | OnPage SEO
In today’s digital landscape, it’s essential that your landing page is visible in search results. SEO optimization is the key: with the right strategy, you can ensure that your site is not only found, but also that users take action. The focus on landing...
by Hannes Kaltofen | Nov 16, 2024 | SEO
In today’s digital age, it is essential that your website is well positioned in search results. But how can you check the ranking of your website? Where exactly can you see your Google ranking and find out which keywords your website is ranking for? In this...
by Hannes Kaltofen | Oct 4, 2024 | OnPage SEO
In today’s digital world, visibility in search results is crucial to the success of a website. One of the most effective SEO measures to improve click rate and ranking is snippet optimization. This involves improving meta titles and meta descriptions, which are...
by Hannes Kaltofen | Sep 10, 2024 | SEO
In an increasingly globalized world, it is not enough to be visible in just one country. Whether your business serves local or international markets, the right international search engine optimization (SEO) is key to being successful in different regions....
by Hannes Kaltofen | Sep 4, 2024 | OnPage SEO
Voice search has developed rapidly in recent years and has become an integral part of everyday life. Voice assistants such as Google Assistant, Siri and Alexa have made it possible for people to find information faster and easier by simply using their voice. This...
by Hannes Kaltofen | Sep 1, 2024 | SEO
Have you ever wondered how Google manages to deliver such precise and informative results when you search for a specific term? The answer lies in one of Google’s most powerful tools: the Google Knowledge Graph. The Google Knowledge Graph is a comprehensive...
by Hannes Kaltofen | Aug 28, 2024 | SEO
The costs for SEO experts can vary greatly, and as a business owner you may be wondering how much you should invest for successful search engine optimization. In this article you will get a comprehensive overview of the different pricing models that are common for SEO...
by Hannes Kaltofen | Aug 28, 2024 | OffPage SEO
Barnacle SEO, also known as Parasite SEO, is an innovative SEO strategy that can be of particular interest to small businesses and start-ups. This method, first introduced by Will Scott, uses the authority of established websites to increase the visibility of your own...
by Hannes Kaltofen | Aug 27, 2024 | Web design
An effective landing page forms the foundation for the success of your online presence and guides visitors to the desired destination, be it an online store, an e-commerce project or another specific campaign. Below you can find out which elements are crucial for...
by Hannes Kaltofen | Aug 12, 2024 | SEO
Visibility is crucial in the digital age. However, it is not easy to achieve high visibility in search engines. These professionals specialize in optimizing your online presence. They navigate the complex landscape of search engine algorithms and ensure that your...
by Hannes Kaltofen | Aug 11, 2024 | Technical SEO, Web design
In the digital world, speed is of the essence. It makes the difference between a user staying on your website or bouncing. It can have a significant impact on your SEO rankings. And for those who manage WordPress websites, it’s a constant challenge. This article...
by Hannes Kaltofen | Aug 9, 2024 | Online Marketing
Search engine marketing, often abbreviated as SEM(Search Engine Marketing), is an indispensable part of modern online marketing. It combines various strategies and tactics to increase the visibility of a website in the search results of search engines such as Google....
by Hannes Kaltofen | Aug 8, 2024 | SEO
Visibility and findability in search engines play a central role for almost all companies. The two main strategies for achieving this are SEO (search engine optimization) and SEA (search engine advertising). A strong online presence attracts more visitors, raises...
by Hannes Kaltofen | Aug 5, 2024 | SEO
Domain Authority, often abbreviated as DA, is a metric developed by the SEO software company Moz. It indicates how strong and influential a website is compared to others. The score ranges from 1 to 100, with higher scores meaning greater authority and better chances...
by Hannes Kaltofen | Aug 2, 2024 | Technical SEO
The robots.txt file is a small but powerful tool in the world of search engine optimization (SEO) and for webmasters. But what exactly is behind this term and why should every website have one? In this article you will learn everything you need to know. As always,...
by Hannes Kaltofen | Aug 2, 2024 | Tutorials
Little time, hardly any money but still highly motivated to invest in new marketing measures?This is the situation for most small companies. SEO is a particularly interesting investment for SMEs. An optimized website strengthens the online presence, ensures long-term...
by Hannes Kaltofen | Aug 1, 2024 | Technical SEO
The canonical tag signals to search engines which URL should be considered the”original” version if several URLs have identical or similar content. This helps to avoid problems with duplicate content, improve the visibility of the page and consolidate link...
by Hannes Kaltofen | Jul 31, 2024 | Technical SEO
Scrolling endlessly around a website until you find the result you want? That doesn’t have to be the case! Pagination allows you to divide relevant content into different pages. This allows users to efficiently browse through large amounts of data such as...
by Hannes Kaltofen | Jul 29, 2024 | OnPage SEO
In today’s digital world, search engine optimization (SEO) plays a crucial role in the success of websites. With the development of artificial intelligence (AI) and its ability to generate text, the question arises as to whether and how this technology should be...
by Hannes Kaltofen | Jul 28, 2024 | SEO
EEAT stands for Experience, Expertise, Authoritativeness and Trustworthiness. These four factors are decisive for Google’s assessment of the quality of a website. A high EEAT not only improves the ranking in the search results, but also strengthens the...
by Hannes Kaltofen | Jul 18, 2024 | SEO
TYPO3 is a powerful content management system (CMS) that is used by companies and organizations worldwide to create complex websites and online applications. Despite its numerous advantages and flexibility, search engine optimization(SEO) can be a challenge for TYPO3...
by Hannes Kaltofen | Jun 30, 2024 | SEO, Unkategorisiert
In the next few minutes, you will learn how to bring your online store to the top with targeted SEO measures. From keyword research to optimizing the page structure and navigation to technical and on-page SEO measures – we cover all the important aspects. You...
by Hannes Kaltofen | Jun 28, 2024 | OnPage SEO
In the digital world, where attention is precious, image SEO plays a crucial role. Images are more than just pretty additions – properly optimized, they make your website more visible and attract more visitors. Why image SEO? Image SEO increases the visibility...
by Hannes Kaltofen | Jun 24, 2024 | SEO
This year, probably the hottest topic in the SEO world was the Google Warehouse API leaks. Accidentally published on Github and so far at least generally regarded as genuine, they provide us with documentation on 2,500 modules with just over 14,000 attributes. These...
by Hannes Kaltofen | Jun 23, 2024 | SEO
A lot has happened in the SEO landscape in the recent past. First the AI content boom, then the Helpful Content Update, many other core updates and the latest Content Warehouse API leaks. Even SEO veterans can get nervous and ask themselves: Which SEO measures still...
by Hannes Kaltofen | Jun 19, 2024 | Technical SEO
If you want to improve your SEO, this will certainly sound familiar to you: With all the measures, you can’t see the wood for the trees. Sometimes it is also important to go back to basics and strengthen your foundation: the HTML code of your website. From title...
by Hannes Kaltofen | Jun 17, 2024 | OnPage SEO
Effective keyword optimization can make the difference between visibility and invisibility on the Internet. Below we will show you which keywords you should use, how to place them optimally and how you can increase the relevance of your content with the help of...
by Hannes Kaltofen | Jun 14, 2024 | Tutorials
A well-conducted SEO audit can make the difference between a successful online presence and one that disappears into the depths of the internet. But how do you start such an audit and what needs to be considered? In this comprehensive tutorial, I will take you by the...
by Hannes Kaltofen | Jun 10, 2024 | Technical SEO
Without structure in life, nothing works or everything goes haywire. You can relate? Well, so do I and so do our search engines. They love it when our website contains structured data. Why? Because search engines like Google can then analyze and present the content...
by Hannes Kaltofen | May 10, 2024 | Technical SEO
Have you ever wondered why some websites immediately redirect you to another URL when you click on them? Or why it is so important that these redirects are set up correctly? Redirects are a crucial tool in the world of technical search engine optimization. Not only do...
by Hannes Kaltofen | May 3, 2024 | Technical SEO
Welcome to the world of technical SEO! This area of search engine optimization plays a decisive role when it comes to making your website visible and findable for search engines. In fact, some technical search engine optimization issues can completely ruin your other...
by Hannes Kaltofen | Apr 25, 2024 | SEO, Tutorials
What you will learn What influences your Google ranking How to find & use the right keywords How to optimize your content for Google Which tools can help you More tips to improve your ranking Want to improve your Google ranking? Attract more visitors &...
by Hannes Kaltofen | Apr 22, 2024 | SEO, OnPage SEO
If you are planning to redesign or comprehensively update your website, a thorough relaunch is essential. SEO, or search engine optimization, plays a crucial role in ensuring that your site continues to be found well in search engines even after extensive changes. An...
by Hannes Kaltofen | Apr 18, 2024 | SEO, Local SEO
Google My Business (GMB) – also simply Google Business Profile or Google Maps Profile – is a super exciting and free tool that makes your business visible for local Google searches and Google Maps queries. Optimizing Google My Business can be exactly the...
by Hannes Kaltofen | Apr 17, 2024 | SEO
It is in great demand. The first page of the Google search engine. Because only those who are listed there will be found. Over 95% of internet users use the search engine giant Google to find information, clarify questions and find suitable products and service...
by Hannes Kaltofen | Apr 13, 2024 | Tutorials
You want to start optimizing your website, have already searched for a few SEO tutorials, but feel overwhelmed by their sheer volume? Are you simply looking for a short & concise SEO guide that you can use to lay the foundations for more visibility and better...
by Hannes Kaltofen | Apr 12, 2024 | OnPage SEO
In terms of search engine optimization, the myth of optimal keyword density, WDF IDF scores and the like has been circulating for many years. And today I would like to show you why you should forget this value. But let’s start from the beginning. Abstract:...
by Hannes Kaltofen | Mar 17, 2024 | SEO, OnPage SEO
The GSC provides a wealth of information about the performance of your website in Google’s search results. From monitoring your website presence to identifying opportunities for improvement, the Search Console is a useful tool for a successful SEO strategy. In...
by Hannes Kaltofen | Mar 16, 2024 | Tutorials
At the heart of every successful SEO and online marketing strategy is a well thought-out keyword analysis. It enables companies to improve their digital visibility in a targeted manner by tailoring their content precisely to the search queries of their target group....
by Hannes Kaltofen | Jun 23, 2022 | SEO
There are many discussions about the ROI of SEO. Many people are convinced that SEO is a waste of money, while others swear by its effectiveness. The truth is probably somewhere in the middle – SEO definitely has the potential to bring in a lot of sales, but...
by Hannes Kaltofen | Jan 14, 2022 | OnPage SEO
Link attributes are properties of a link that indicate its trustworthiness to Google. This is why they are particularly interesting from an SEO perspective, as Google uses them to count a backlink or not and assigns the PageRank accordingly. Sounds confusing? Then...
by Hannes Kaltofen | Jan 7, 2022 | SEO
Search engine optimization is an important part of online marketing, and essential for the visibility of websites. Therefore, SEO should be given high priority and the right contact person should be found. Who is commissioned for SEO? How can really competent agencies...
by Hannes Kaltofen | May 22, 2021 | SEO
Online marketing is now as much a part of a company as a keyboard is to a copywriter or a webcam and zoom are to a home office in the coronavirus era. If you want to be visible online with your services or products and not sink into the Internet, you have to do...
by Hannes Kaltofen | May 18, 2021 | SEO
What you will learn Whether you can do SEO yourself What requirements you need Why optimization is not free of charge What you should look out for during optimization SEO is the big word in online marketing and the magic formula for more visibility on the web. I have...
