by Hannes Kaltofen | Jun 10, 2024 | Technical SEO
Without structure in life, nothing works or everything goes haywire. You can relate? Well, so do I and so do our search engines. They love it when our website contains structured data. Why? Because search engines like Google can then analyze and present the content...
by Hannes Kaltofen | May 10, 2024 | Technical SEO
Have you ever wondered why some websites immediately redirect you to another URL when you click on them? Or why it is so important that these redirects are set up correctly? Redirects are a crucial tool in the world of technical search engine optimization. Not only do...
by Hannes Kaltofen | May 3, 2024 | Technical SEO
Welcome to the world of technical SEO! This area of search engine optimization plays a decisive role when it comes to making your website visible and findable for search engines. In fact, some technical search engine optimization issues can completely ruin your other...
by Hannes Kaltofen | Apr 25, 2024 | SEO
What you will learn What influences your Google ranking How to find & use the right keywords How to optimize your content for Google Which tools can help you More tips to improve your ranking Want to improve your Google ranking? Attract more visitors &...
by Hannes Kaltofen | Apr 22, 2024 | SEO
If you are planning to redesign or comprehensively update your website, a thorough relaunch is essential. SEO, or search engine optimization, plays a crucial role in ensuring that your site continues to be found well in search engines even after extensive changes. An...
by Hannes Kaltofen | Apr 18, 2024 | SEO
Google My Business (GMB) – also simply Google Business Profile or Google Maps Profile – is a super exciting and free tool that makes your business visible for local Google searches and Google Maps queries. Optimizing Google My Business can be exactly the...
by Hannes Kaltofen | Apr 17, 2024 | SEO
It is in great demand. The first page of the Google search engine. Because only those who are listed there will be found. Over 95% of internet users use the search engine giant Google to find information, clarify questions and find suitable products and service...
by Hannes Kaltofen | Apr 13, 2024 | Uncategorized
You want to start optimizing your website, have already searched for a few SEO tutorials, but feel overwhelmed by their sheer volume? Are you simply looking for a short & concise SEO guide that you can use to lay the foundations for more visibility and better...
by Hannes Kaltofen | Apr 12, 2024 | Uncategorized
In terms of search engine optimization, the myth of optimal keyword density, WDF IDF scores and the like has been circulating for many years. And today I would like to show you why you should forget this value. But let’s start from the beginning. Keyword density...
by Hannes Kaltofen | Mar 17, 2024 | SEO
The GSC provides a wealth of information about the performance of your website in Google’s search results. From monitoring your website presence to identifying opportunities for improvement, the Search Console is a useful tool for a successful SEO strategy. In...
by Hannes Kaltofen | Mar 16, 2024 | Uncategorized
At the heart of every successful SEO and online marketing strategy is a well thought-out keyword analysis. It enables companies to improve their digital visibility in a targeted manner by tailoring their content precisely to the search queries of their target group....
by Hannes Kaltofen | Jun 23, 2022 | SEO
There are many discussions about the ROI of SEO. Many people are convinced that SEO is a waste of money, while others swear by its effectiveness. The truth is probably somewhere in the middle – SEO definitely has the potential to bring in a lot of sales, but...
by Hannes Kaltofen | Jan 14, 2022 | Uncategorized
Link attributes are properties of a link that indicate its trustworthiness to Google. This is why they are particularly interesting from an SEO perspective, as Google uses them to count a backlink or not and assigns the PageRank accordingly. Sounds confusing? Then...
by Hannes Kaltofen | Jan 7, 2022 | SEO
Search engine optimization is an important part of online marketing, and essential for the visibility of websites. Therefore, SEO should be given high priority and the right contact person should be found. Who is commissioned for SEO? How can really competent agencies...
by Hannes Kaltofen | May 22, 2021 | SEO
Online marketing is now as much a part of a company as a keyboard is to a copywriter or a webcam and zoom are to a home office in the coronavirus era. If you want to be visible online with your services or products and not sink into the Internet, you have to do...
by Hannes Kaltofen | May 18, 2021 | SEO
What you will learn Whether you can do SEO yourself What requirements you need Why optimization is not free of charge What you should look out for during optimization SEO is the big word in online marketing and the magic formula for more visibility on the web. I have...
by Hannes Kaltofen | Mar 10, 2021 | Uncategorized
What you will learn What are links? What is the difference between internal & external links? Why internal links are important for SEO How to use internal links optimally Internal links are often underestimated. The whole world is focused on backlinks in search...
by Hannes Kaltofen | Feb 23, 2021 | Uncategorized
What you will learn Domain basics Branded vs. keyword domain How important the domain is for SEO How to choose the right domain Keyword domain yes or no? A discussion that has been going on for many years. Let’s get to the bottom of it: How important is the...
by Hannes Kaltofen | Feb 15, 2021 | Uncategorized
What you will learn Special features of regional search engine optimization Whether local SEO is worthwhile for you How to improve your Google ranking When you can expect the first successes Do you want to attract more customers in your region, but without...
by Hannes Kaltofen | Feb 12, 2021 | SEO
When optimizing websites, the focus is (almost) always on Google. After all, the top dog has no competition – or does it? The latest search engine market share figures speak a different language. It is worth taking a look at alternatives, not only in a global...
by Hannes Kaltofen | Feb 6, 2021 | Uncategorized
We are looking for a plumber, a baker for the wedding cake, or a cheap car repair shop. Where? Google first, of course. You probably know it yourself: If you’re looking for a specific business or service provider, the first place you go is Google. You are not...
by Hannes Kaltofen | Jan 27, 2021 | SEO
What you will learn What is meant by “SEO” Why SEO is important The basics of search engine optimization How long SEO takes What SEO costs SEO – what is it and why is everyone talking about it? As an entrepreneur, you’ve probably come across...
by Hannes Kaltofen | Jan 9, 2021 | Uncategorized
What you will learn Definition: OffPage Optimization Why backlinks are so important How to recognize good and bad backlinks Link building tips for your OffPage SEO Further OffPage measures What is OffPage Optimization? Off-page optimization includes all measures to...
by Hannes Kaltofen | Dec 25, 2020 | SEO
What you will learn What is meant by SEO or content marketing What distinguishes the two disciplines How SEO and content marketing intertwine How you can use both for yourself SEO and content marketing are often treated as two separate areas of online marketing....
by Hannes Kaltofen | Dec 24, 2020 | Uncategorized
What you will learn How to generate more visitors for your website What advantages and disadvantages the individual channels offer How to make your homepage known on Google How much time you should plan for this Your new website is finally ready. The logo is ready and...
by Hannes Kaltofen | Dec 21, 2020 | SEO
What you will learn What is meant by OnPage SEO What is meant by OffPage SEO Where the difference between the two disciplines lies What you should focus on A frequently asked question in connection with an SEO strategy is: What is more important? OffPage SEO or OnPage...
by Hannes Kaltofen | Dec 7, 2020 | How To
What you will learn What is meant by SEO texts How to write good SEO texts Important tips for good content What happens next All key takeaways in brief You probably already know that content plays a central role in search engine optimization. But how do you write...
by Hannes Kaltofen | Nov 25, 2020 | Uncategorized
What you will learn What is meant by OnPage SEO Why on-page optimization is important What good content is and how you create it How and where you use keywords The most important technical SEO basics Onpage optimization is an important part of search engine...
by Hannes Kaltofen | Sep 24, 2019 | Web design
Cost check 2020: your own website What budget do I need to plan for my own website? What price is justified? A topic that is probably more complex than ever in times of modular systems and cheap freelancers from abroad. As is so often the case, the answer is: it...
