by Hannes Kaltofen | May 20, 2026 | OffPage SEO
Summary: Redefining Off-Page SEO for AI Search Off-page optimization improves authority and trust through activities outside your website. Strong off-page SEO increases rankings, referral traffic, brand credibility, and AI visibility. Modern strategies focus on...
by Hannes Kaltofen | Apr 9, 2025 | OffPage SEO, OnPage SEO
Abstract: Google PageRank Basic principle of PageRank: The algorithm evaluates websites based on the quantity and quality of incoming links, whereby links from pages that are already classified as important are weighted higher. Evolution of importance: While PageRank...
by Hannes Kaltofen | Mar 14, 2025 | OffPage SEO, Unkategorisiert
Backlinks are an important part of a successful SEO strategy. They play a central role in the visibility of a website in the search engines and can have a considerable influence on the ranking of a page. But what exactly are backlinks, why are they so important and...
by Hannes Kaltofen | Aug 28, 2024 | OffPage SEO
Barnacle SEO, also known as Parasite SEO, is an innovative SEO strategy that can be of particular interest to small businesses and start-ups. This method, first introduced by Will Scott, uses the authority of established websites to increase the visibility of your own...
by Hannes Kaltofen | Feb 23, 2021 | OffPage SEO
What you will learn Domain basics Branded vs. keyword domain How important the domain is for SEO How to choose the right domain Keyword domain yes or no? A discussion that has been going on for many years. Let’s get to the bottom of it: How important is the...
