by Hannes Kaltofen | Aug 8, 2024 | SEO
Visibility and findability in search engines play a central role for almost all companies. The two main strategies for achieving this are SEO (search engine optimization) and SEA (search engine advertising). A strong online presence attracts more visitors, raises...
by Hannes Kaltofen | Aug 5, 2024 | SEO
Domain Authority, often abbreviated as DA, is a metric developed by the SEO software company Moz. It indicates how strong and influential a website is compared to others. The score ranges from 1 to 100, with higher scores meaning greater authority and better chances...
by Hannes Kaltofen | Aug 2, 2024 | Technical SEO
The robots.txt file is a small but powerful tool in the world of search engine optimization (SEO) and for webmasters. But what exactly is behind this term and why should every website have one? In this article you will learn everything you need to know. As always,...
by Hannes Kaltofen | Aug 2, 2024 | Tutorials
Little time, hardly any money but still highly motivated to invest in new marketing measures?This is the situation for most small companies. SEO is a particularly interesting investment for SMEs. An optimized website strengthens the online presence, ensures long-term...
by Hannes Kaltofen | Aug 1, 2024 | Technical SEO
The canonical tag signals to search engines which URL should be considered the”original” version if several URLs have identical or similar content. This helps to avoid problems with duplicate content, improve the visibility of the page and consolidate link...
by Hannes Kaltofen | Jul 31, 2024 | Technical SEO
Scrolling endlessly around a website until you find the result you want? That doesn’t have to be the case! Pagination allows you to divide relevant content into different pages. This allows users to efficiently browse through large amounts of data such as...
by Hannes Kaltofen | Jul 28, 2024 | SEO
EEAT stands for Experience, Expertise, Authoritativeness and Trustworthiness. These four factors are decisive for Google’s assessment of the quality of a website. A high EEAT not only improves the ranking in the search results, but also strengthens the...
by Hannes Kaltofen | Jul 18, 2024 | SEO
TYPO3 is a powerful content management system (CMS) that is used by companies and organizations worldwide to create complex websites and online applications. Despite its numerous advantages and flexibility, search engine optimization(SEO) can be a challenge for TYPO3...
by Hannes Kaltofen | Jun 30, 2024 | SEO, Unkategorisiert
In the next few minutes, you will learn how to bring your online store to the top with targeted SEO measures. From keyword research to optimizing the page structure and navigation to technical and on-page SEO measures – we cover all the important aspects. You...
by Hannes Kaltofen | Jun 28, 2024 | OnPage SEO
In the digital world, where attention is precious, image SEO plays a crucial role. Images are more than just pretty additions – properly optimized, they make your website more visible and attract more visitors. Why image SEO? Image SEO increases the visibility...
by Hannes Kaltofen | Jun 24, 2024 | SEO
This year, probably the hottest topic in the SEO world was the Google Warehouse API leaks. Accidentally published on Github and so far at least generally regarded as genuine, they provide us with documentation on 2,500 modules with just over 14,000 attributes. These...
by Hannes Kaltofen | Jun 23, 2024 | SEO
A lot has happened in the SEO landscape in the recent past. First the AI content boom, then the Helpful Content Update, many other core updates and the latest Content Warehouse API leaks. Even SEO veterans can get nervous and ask themselves: Which SEO measures still...
by Hannes Kaltofen | Jun 19, 2024 | Technical SEO
If you want to improve your SEO, this will certainly sound familiar to you: With all the measures, you can’t see the wood for the trees. Sometimes it is also important to go back to basics and strengthen your foundation: the HTML code of your website. From title...
by Hannes Kaltofen | Jun 17, 2024 | OnPage SEO
Effective keyword optimization can make the difference between visibility and invisibility on the Internet. Below we will show you which keywords you should use, how to place them optimally and how you can increase the relevance of your content with the help of...
by Hannes Kaltofen | Jun 14, 2024 | Tutorials
A well-conducted SEO audit can make the difference between a successful online presence and one that disappears into the depths of the internet. But how do you start such an audit and what needs to be considered? In this comprehensive tutorial, I will take you by the...
by Hannes Kaltofen | Jun 10, 2024 | Technical SEO
Updated: 29.04.2026 Summary: Structured Data & AI Search Structured data follows a predefined format and helps search engines like Google understand your content. Various types of data, such as products, recipes, reviews, stars, articles, FAQs, how-to guides, job...
by Hannes Kaltofen | May 10, 2024 | Technical SEO
Have you ever wondered why some websites immediately redirect you to another URL when you click on them? Or why it is so important that these redirects are set up correctly? Redirects are a crucial tool in the world of technical search engine optimization. Not only do...
by Hannes Kaltofen | May 3, 2024 | Technical SEO
Welcome to the world of technical SEO! This area of search engine optimization plays a decisive role when it comes to making your website visible and findable for search engines. In fact, some technical search engine optimization issues can completely ruin your other...
by Hannes Kaltofen | Apr 25, 2024 | SEO, Tutorials
What you will learn What influences your Google ranking How to find & use the right keywords How to optimize your content for Google Which tools can help you More tips to improve your ranking Want to improve your Google ranking? Attract more visitors &...
by Hannes Kaltofen | Apr 22, 2024 | OnPage SEO, SEO
If you are planning to redesign or comprehensively update your website, a thorough relaunch is essential. SEO, or search engine optimization, plays a crucial role in ensuring that your site continues to be found well in search engines even after extensive changes. An...
by Hannes Kaltofen | Apr 18, 2024 | Local SEO, SEO
Google My Business (GMB) – also simply Google Business Profile or Google Maps Profile – is a super exciting and free tool that makes your business visible for local Google searches and Google Maps queries. Optimizing Google My Business can be exactly the...
by Hannes Kaltofen | Apr 17, 2024 | SEO
It is in great demand. The first page of the Google search engine. Because only those who are listed there will be found. Over 95% of internet users use the search engine giant Google to find information, clarify questions and find suitable products and service...
by Hannes Kaltofen | Apr 13, 2024 | Tutorials
You want to start optimizing your website, have already searched for a few SEO tutorials, but feel overwhelmed by their sheer volume? Are you simply looking for a short & concise SEO guide that you can use to lay the foundations for more visibility and better...
by Hannes Kaltofen | Apr 12, 2024 | OnPage SEO
In terms of search engine optimization, the myth of optimal keyword density, WDF IDF scores and the like has been circulating for many years. And today I would like to show you why you should forget this value. But let’s start from the beginning. Abstract:...
by Hannes Kaltofen | Mar 17, 2024 | OnPage SEO, SEO
The GSC provides a wealth of information about the performance of your website in Google’s search results. From monitoring your website presence to identifying opportunities for improvement, the Search Console is a useful tool for a successful SEO strategy. In...
by Hannes Kaltofen | Mar 16, 2024 | Tutorials
At the heart of every successful SEO and online marketing strategy is a well thought-out keyword analysis. It enables companies to improve their digital visibility in a targeted manner by tailoring their content precisely to the search queries of their target group....
by Hannes Kaltofen | Jun 23, 2022 | SEO
Summary: From affordable basics to high-end strategies SEO involves on-page (technical, content, UX) and off-page (backlinks, authority) optimization. GEO builds on SEO but emphasizes structured, trustworthy, and AI-readable content. Costs vary significantly depending...
by Hannes Kaltofen | Jan 14, 2022 | OnPage SEO
Link attributes are properties of a link that indicate its trustworthiness to Google. This is why they are particularly interesting from an SEO perspective, as Google uses them to count a backlink or not and assigns the PageRank accordingly. Sounds confusing? Then...
by Hannes Kaltofen | May 22, 2021 | SEO
Online marketing is now as much a part of a company as a keyboard is to a copywriter or a webcam and zoom are to a home office in the coronavirus era. If you want to be visible online with your services or products and not sink into the Internet, you have to do...
by Hannes Kaltofen | May 18, 2021 | SEO
What you will learn Whether you can do SEO yourself What requirements you need Why optimization is not free of charge What you should look out for during optimization SEO is the big word in online marketing and the magic formula for more visibility on the web. I have...
by Hannes Kaltofen | Mar 10, 2021 | OnPage SEO
What you will learn What are links? What is the difference between internal & external links? Why internal links are important for SEO How to use internal links optimally Internal links are often underestimated. The whole world is focused on backlinks in search...
by Hannes Kaltofen | Feb 23, 2021 | OffPage SEO
What you will learn Domain basics Branded vs. keyword domain How important the domain is for SEO How to choose the right domain Keyword domain yes or no? A discussion that has been going on for many years. Let’s get to the bottom of it: How important is the...
by Hannes Kaltofen | Feb 15, 2021 | Local SEO
What you will learn Special features of regional search engine optimization Whether local SEO is worthwhile for you How to improve your Google ranking When you can expect the first successes Do you want to attract more customers in your region, but without...
by Hannes Kaltofen | Feb 12, 2021 | SEO
When optimizing websites, the focus is (almost) always on Google. After all, the top dog has no competition – or does it? The latest search engine market share figures speak a different language. It is worth taking a look at alternatives, not only in a global...
by Hannes Kaltofen | Feb 6, 2021 | Local SEO
We are looking for a plumber, a baker for the wedding cake, or a cheap car repair shop. Where? Google first, of course. You probably know it yourself: If you’re looking for a specific business or service provider, the first place you go is Google. You are not...
by Hannes Kaltofen | Jan 27, 2021 | SEO
What you will learn What is meant by “SEO” Why SEO is important The basics of search engine optimization How long SEO takes What SEO costs SEO – what is it and why is everyone talking about it? As an entrepreneur, you’ve probably come across...
by Hannes Kaltofen | Dec 24, 2020 | Tutorials
What you will learn How to generate more visitors for your website What advantages and disadvantages the individual channels offer How to make your homepage known on Google How much time you should plan for this Your new website is finally ready. The logo is ready and...
by Hannes Kaltofen | Dec 21, 2020 | SEO
What you will learn What is meant by OnPage SEO What is meant by OffPage SEO Where the difference between the two disciplines lies What you should focus on A frequently asked question in connection with an SEO strategy is: What is more important? OffPage SEO or OnPage...
by Hannes Kaltofen | Dec 7, 2020 | Tutorials
What you will learn What is meant by SEO texts How to write good SEO texts Important tips for good content What happens next All key takeaways in brief You probably already know that content plays a central role in search engine optimization. But how do you write...
by Hannes Kaltofen | Nov 25, 2020 | OnPage SEO
What you will learn What is meant by OnPage SEO Why on-page optimization is important What good content is and how you create it How and where you use keywords The most important technical SEO basics Onpage optimization is an important part of search engine...
