by Hannes Kaltofen | Oct 14, 2025 | SEO
Summary: Google AI Mode explained Purpose: The SERP Overlap Analysis compares the search results of similar keywords to determine if Google sees the same search intent (e.g., 70% overlap). Key Benefit: It prevents keyword cannibalization (internal competition) and...
by Hannes Kaltofen | Mar 26, 2025 | SEO
Summary: GSC for daily SEO work Direct access to Google data: The Search Console is the only tool that provides you with precise information directly from Google – no estimates, but exact keywords, impressions and clicks for your pages. Leverage long-tail...
by Hannes Kaltofen | Mar 19, 2025 | SEO
Summary: SEO Content Strategy for AI Visibility Search Engine Optimization (SEO) now requires dual strategies. One for AI tools (GEO) to capture top-of-funnel visibility, and other using classic SEO for bottom-of-funnel purchase intent. A strong technical foundation...
by Hannes Kaltofen | Mar 14, 2025 | SEO
Analyzing data plays a central role when it comes to sustainably improving the online presence of your website. Whether you run a small company website or manage an extensive e-commerce platform, the correct evaluation of search queries, clicks and user behavior...
by Hannes Kaltofen | Feb 26, 2025 | SEO
You’ve probably heard about Google’s new AI-powered search feature called Search Generative Experience (SGE). Google is expanding the classic results list with an AI-based section that is intended to provide answers to complex questions and summarize...
by Hannes Kaltofen | Dec 18, 2024 | SEO, Tutorials
Imagine your WooCommerce store finally ranking at the top of the search results – exactly where your potential customers are looking for your products. Sounds good, doesn’t it? In this tutorial, you will learn step by step how to optimize your WooCommerce...
by Hannes Kaltofen | Dec 12, 2024 | SEO
A Google penalty is one of the most feared scenarios for website operators. When Google penalizes a website, it has a massive impact on rankings and visibility. In this article, you will find out why such penalties occur, what types there are and how you can recognize...
by Hannes Kaltofen | Nov 16, 2024 | SEO
In today’s digital age, it is essential that your website is well positioned in search results. But how can you check the ranking of your website? Where exactly can you see your Google ranking and find out which keywords your website is ranking for? In this...
by Hannes Kaltofen | Sep 10, 2024 | SEO
In an increasingly globalized world, it is not enough to be visible in just one country. Whether your business serves local or international markets, the right international search engine optimization (SEO) is key to being successful in different regions....
by Hannes Kaltofen | Sep 1, 2024 | SEO
Have you ever wondered how Google manages to deliver such precise and informative results when you search for a specific term? The answer lies in one of Google’s most powerful tools: the Google Knowledge Graph. The Google Knowledge Graph is a comprehensive...
by Hannes Kaltofen | Aug 28, 2024 | SEO
The costs for SEO experts can vary greatly, and as a business owner you may be wondering how much you should invest for successful search engine optimization. In this article you will get a comprehensive overview of the different pricing models that are common for SEO...
by Hannes Kaltofen | Aug 12, 2024 | SEO
Visibility is crucial in the digital age. However, it is not easy to achieve high visibility in search engines. These professionals specialize in optimizing your online presence. They navigate the complex landscape of search engine algorithms and ensure that your...
by Hannes Kaltofen | Aug 8, 2024 | SEO
Visibility and findability in search engines play a central role for almost all companies. The two main strategies for achieving this are SEO (search engine optimization) and SEA (search engine advertising). A strong online presence attracts more visitors, raises...
by Hannes Kaltofen | Aug 5, 2024 | SEO
Domain Authority, often abbreviated as DA, is a metric developed by the SEO software company Moz. It indicates how strong and influential a website is compared to others. The score ranges from 1 to 100, with higher scores meaning greater authority and better chances...
by Hannes Kaltofen | Jul 28, 2024 | SEO
EEAT stands for Experience, Expertise, Authoritativeness and Trustworthiness. These four factors are decisive for Google’s assessment of the quality of a website. A high EEAT not only improves the ranking in the search results, but also strengthens the...
by Hannes Kaltofen | Jul 18, 2024 | SEO
TYPO3 is a powerful content management system (CMS) that is used by companies and organizations worldwide to create complex websites and online applications. Despite its numerous advantages and flexibility, search engine optimization(SEO) can be a challenge for TYPO3...
by Hannes Kaltofen | Jun 30, 2024 | SEO, Unkategorisiert
In the next few minutes, you will learn how to bring your online store to the top with targeted SEO measures. From keyword research to optimizing the page structure and navigation to technical and on-page SEO measures – we cover all the important aspects. You...
by Hannes Kaltofen | Jun 24, 2024 | SEO
This year, probably the hottest topic in the SEO world was the Google Warehouse API leaks. Accidentally published on Github and so far at least generally regarded as genuine, they provide us with documentation on 2,500 modules with just over 14,000 attributes. These...
by Hannes Kaltofen | Jun 23, 2024 | SEO
A lot has happened in the SEO landscape in the recent past. First the AI content boom, then the Helpful Content Update, many other core updates and the latest Content Warehouse API leaks. Even SEO veterans can get nervous and ask themselves: Which SEO measures still...
by Hannes Kaltofen | Apr 25, 2024 | SEO, Tutorials
What you will learn What influences your Google ranking How to find & use the right keywords How to optimize your content for Google Which tools can help you More tips to improve your ranking Want to improve your Google ranking? Attract more visitors &...
by Hannes Kaltofen | Apr 22, 2024 | OnPage SEO, SEO
If you are planning to redesign or comprehensively update your website, a thorough relaunch is essential. SEO, or search engine optimization, plays a crucial role in ensuring that your site continues to be found well in search engines even after extensive changes. An...
by Hannes Kaltofen | Apr 18, 2024 | Local SEO, SEO
Google My Business (GMB) – also simply Google Business Profile or Google Maps Profile – is a super exciting and free tool that makes your business visible for local Google searches and Google Maps queries. Optimizing Google My Business can be exactly the...
by Hannes Kaltofen | Apr 17, 2024 | SEO
It is in great demand. The first page of the Google search engine. Because only those who are listed there will be found. Over 95% of internet users use the search engine giant Google to find information, clarify questions and find suitable products and service...
by Hannes Kaltofen | Mar 17, 2024 | OnPage SEO, SEO
The GSC provides a wealth of information about the performance of your website in Google’s search results. From monitoring your website presence to identifying opportunities for improvement, the Search Console is a useful tool for a successful SEO strategy. In...
by Hannes Kaltofen | Jun 23, 2022 | SEO
Summary: From affordable basics to high-end strategies SEO involves on-page (technical, content, UX) and off-page (backlinks, authority) optimization. GEO builds on SEO but emphasizes structured, trustworthy, and AI-readable content. Costs vary significantly depending...
by Hannes Kaltofen | May 22, 2021 | SEO
Online marketing is now as much a part of a company as a keyboard is to a copywriter or a webcam and zoom are to a home office in the coronavirus era. If you want to be visible online with your services or products and not sink into the Internet, you have to do...
by Hannes Kaltofen | May 18, 2021 | SEO
What you will learn Whether you can do SEO yourself What requirements you need Why optimization is not free of charge What you should look out for during optimization SEO is the big word in online marketing and the magic formula for more visibility on the web. I have...
by Hannes Kaltofen | Feb 12, 2021 | SEO
When optimizing websites, the focus is (almost) always on Google. After all, the top dog has no competition – or does it? The latest search engine market share figures speak a different language. It is worth taking a look at alternatives, not only in a global...
by Hannes Kaltofen | Jan 27, 2021 | SEO
What you will learn What is meant by “SEO” Why SEO is important The basics of search engine optimization How long SEO takes What SEO costs SEO – what is it and why is everyone talking about it? As an entrepreneur, you’ve probably come across...
by Hannes Kaltofen | Dec 21, 2020 | SEO
What you will learn What is meant by OnPage SEO What is meant by OffPage SEO Where the difference between the two disciplines lies What you should focus on A frequently asked question in connection with an SEO strategy is: What is more important? OffPage SEO or OnPage...
