by Hannes Kaltofen | Apr 13, 2026 | GEO
Summary: Semantic Search and Intent Optimization in Online Marketing Semantic Search analyzes context, entities, and search intent, rather than just individual terms. Semantic SEO is the response to Semantic Search. It encompasses all intent optimization measures to...
by Steffen Raebricht | Apr 10, 2026 | GEO
Summary: TRYSEO published 25 AI-generated YouTube videos in a controlled experiment — on an anonymous channel, with zero subscribers, and no paid promotion — and significantly increased their AI search visibility across almost every major platform within a single...
by Hannes Kaltofen | Mar 19, 2026 | GEO
Summary: The Most Important Points About Prompt Tracking Prompt tracking (PT) is a valuable extension to traditional SEO in B2B marketing. It measures brand visibility and context in AI systems (e.g., ChatGPT). Prompt tracking is necessary because AI systems answer...
by Steffen Raebricht | Jan 26, 2026 | GEO
Summary: Traffic channels beyond Google The volume of traditional search engines is expected to decline by 25% by 2026, as users increasingly shift to AI answer engines such as ChatGPT, Perplexity, and Claude (Gartner). Traffic diversification is now essential risk...
by Hannes Kaltofen | Jan 19, 2026 | GEO, GEO
Summary: The “Authority” Blueprint The E-E-A-T Gap: Generic AI lacks “lived experience,” which Google now prioritizes via the first “E” in E-E-A-T. Information Gain: Success in 2025 depends on providing unique data that AI cannot...
by Hannes Kaltofen | Jan 12, 2026 | GEO
Summary: SXO and its Importance in Online Marketing Definition: Search Experience Optimization means improving the user experience. It is an interplay of SEO and UX. But CRO and SI also play a role. Relevance: Ranking factors are changing, and AI systems are also...
by Hannes Kaltofen | Dec 22, 2025 | GEO, GEO
Summary: The CMO’s AI Action Plan Anticipate a 50% organic traffic decline from traditional SERPs by 2028, mandating a strategic shift toward Generative Engine Optimization (GEO). AI Overviews are replacing the local SEO. For B2B companies with local operations, the...
by Steffen Raebricht | Dec 19, 2025 | GEO
What Does a Single Additional Customer Mean for Your Business? In the luxury segment, such as with the polar voyages of Poseidon Expeditions, the answer is clear: a single booking can refinance an entire month’s marketing investment. Together with TRYSEO,...
by Hannes Kaltofen | Dec 12, 2025 | GEO, GEO
Summary: Core Insights on Brand Mentions & AI Visibility AI search has erased clicks. Now visibility depends on whether AI models recognize your brand at all. Branded search volume drives machine familiarity. When more users search for your brand name, it boosts...
by Hannes Kaltofen | Dec 2, 2025 | GEO
Summary: Trend-Powered Content Planning Trend-based planning helps CMOs predict buyer needs months before they appear in sales cycles. Google Search Console reveals emerging search terms and query clusters already connected to your brand/entity. Google Trends...
by Hannes Kaltofen | Nov 25, 2025 | GEO, GEO
Summary: When Clicks Disappear, Visibility Still Counts The rise of AI search (ChatGPT, Gemini, Perplexity, Copilot) has ushered in a Zero-Click Era, where answers appear instantly — without website visits. Share of Search (SoS) now reflects how often your brand...
by Hannes Kaltofen | Nov 25, 2025 | GEO
Summary: Build Smarter Personas — Powered by AI, Driven by Data 50% engagement boost with AI-generated personas built from CRM, market, and behavioral data Align GEO KPIs with persona insights to improve visibility and conversion Continuously evolve personas using AI...
by Steffen Raebricht | Nov 3, 2025 | GEO
In a nutshell: The return of long-tail keywords Definition: Long-tail keywords are search phrases with more than three words. They are more specific, usually have less search volume, but a better conversion. Meaning: AI searches and voice search promote naturally...
by Humna | Oct 27, 2025 | GEO
Summary: SEO Alone Won’t Cut It Anymore AEO is about being the answer, not just getting clicks: direct, concise, credible answers are the new visibility frontier. Question-led content + structured data matter: shift content production to address real questions; add...
by Steffen Raebricht | Oct 24, 2025 | GEO
Summary: The New Rules of Search for CMOs SEO remains the digital trust layer — the signal AI and humans both use to judge credibility. Generative Engine Optimization (GEO) is the new layer of visibility — making your brand discoverable in AI-generated content and AI...
by Hannes Kaltofen | Oct 20, 2025 | GEO
Summary: Keyword Research Automation Purpose: Keyword Research Automation leverages AI to automatically identify, cluster, and rank relevant keywords by search intent—without relying on manual spreadsheets or endless lists. Main Benefit: It saves time, minimizes human...
by Hannes Kaltofen | Oct 16, 2025 | GEO
Summary: Google AI Mode explained Purpose: Google AI Mode is an independent search mode within Google Search. Users receive AI-generated answers with citations and helpful links — including dialogue and follow-up functions. Main benefit: It enables deeper research,...
by Steffen Raebricht | Sep 30, 2025 | GEO
TL;DR: The end of search as we know it? Decision-makers are adopting tools like ChatGPT, Perplexity, and Gemini for internal research, competitive intelligence, and early-stage problem solving. Strong usage & traffic growth of platforms like Perplexity — millions...
by Steffen Raebricht | Sep 22, 2025 | GEO
TL;DR: The end of search as we know it? New user reality: 21% of Germans already use AI tools to search for information – users stay on AI platforms instead of clicking on websites, which means traffic losses for companies Quality advantage of AI traffic:...
by Steffen Raebricht | Sep 22, 2025 | GEO
TL;DR: How does a B2B company manage to become visible in AIs? AI success: B2B telecommunications provider Tenios increased its AI visibility from 7% to over 50% brand coverage in just 3 months and climbed from 10th to 1st place in citations New marketing reality: B2B...
by Hannes Kaltofen | Sep 17, 2025 | GEO
TL;DR From Clicks to Citations: Traditional SEO aims for clicks; ChatGPT SEO focuses on becoming a cited authority in AI-generated answers. Credibility is Key: Brand authority, unique data, and external mentions are more important than keyword density. Measurable...
by Steffen Raebricht | Sep 11, 2025 | GEO
TL;DR: How To Optimize Content For AI Search? Structure content for AI comprehension: Use Schema markup (JSON-LD), FAQ sections, and clear headings. AI processes structured data 3x more effectively than unstructured content. Write longer, deeper content: Content with...
by Steffen Raebricht | Aug 29, 2025 | GEO
Writing Content in the Age of AI – TL;DR 50% traffic loss by 2028 – Content without AI visibility becomes invisible (Gartner) +40% visibility through citations – Back every number/statistic with reliable sources Ask 9 essential questions upfront...
by Hannes Kaltofen | Aug 28, 2025 | GEO, GEO
KPIs for GEO / AI Search – TL;DR Traditional SEO metrics are becoming obsolete – AI summaries reduce click-through rates by up to 34.5%, with organic traffic projected to drop 25% by 2026, making traditional SEO metrics like CTR increasingly irrelevant....
by Hannes Kaltofen | Aug 19, 2025 | GEO, GEO
Executive Summary Large Language Models (LLMs) have revolutionized AI-powered natural language processing through their ability to follow instructions by learning from huge, diverse training data. These models mainly learn from large amounts of unstructured text-based...
by Hannes Kaltofen | Jul 22, 2025 | GEO
Short version of llms.txt What is llms.txt? An experimental standard – a Markdown file that presents the most important website content to AI systems in a structured way, developed in September 2024 by Jeremy Howard Current status: No major AI provider (OpenAI,...
by Hannes Kaltofen | Jul 18, 2025 | GEO
Abstract: Generative Engine Optimization Traditional SEO is becoming less effective as AI tools such as ChatGPT and Perplexity provide users directly with answers without them visiting websites GEO optimizes content specifically so that AI systems cite and recommend...
