SEO Blog & GEO Blog
Articles with GEO- and SEO tips for B2B companies
Trust in B2B Purchasing: Why the Company Website Determines Revenue Today, Not Sales
Key Insights on the B2B Decision-Making Process: Approximately 90% of B2B decision-makers start their research online, 89% use AI. You can therefore build trust online today, through your...
Beyond Google in the AI era: New traffic channels for B2B (AI, LinkedIn, YouTube, voice assistants, and more)
Summary: Traffic channels beyond Google The volume of traditional search engines is expected to decline by 25% by 2026, as users increasingly shift to AI answer engines such as ChatGPT,...
Practice Guide: Creating AI Content Without Losing E-E-A-T – How to Inject Real Company Experience for Maximum Authority
Summary: The "Authority" Blueprint The E-E-A-T Gap: Generic AI lacks "lived experience," which Google now prioritizes via the first "E" in E-E-A-T. Information Gain: Success in 2025...
What is Search Experience Optimization (SXO) and why is it more important than ever in the age of AI?
Summary: SXO and its Importance in Online Marketing Definition: Search Experience Optimization means improving the user experience. It is an interplay of SEO and UX. But CRO and SI also...
The Top 5 AI Optimization Platforms: Maximize Your ROI Through Intelligent Lead Generation and Content Automation
Summary: AI for Faster Growth Research shows AI boosts marketing ROI by 38% and lowers acquisition costs by 23% when properly integrated. Companies gain the highest ROI from AI tools that...
Why do you need a good B2B marketing agency and what really makes it stand out? (With checklist)
Summary: Finding excellent B2B marketing agencies B2B marketing has some particular challenges. This is because you are dealing with long sales cycles, complex products, multiple...