Welcome to the latest success story on TRYSEO, where we show you how we took the online piano school Piano.University to a whole new level of organic traffic in just 12 months.
If you think a 778.63% increase in organic traffic within a year sounds impossible, let this case study prove you wrong!
Starting point
Piano.university faced the challenge of becoming visible in a highly competitive market. With a focus on intuitive piano playing, the platform offered a unique learning method, which the target group first had to find online. In January 2023, the website only had 4 top 3 rankings in the search engine results, which resulted in low organic traffic.
Strategy
Focus on content expansion
The core strategy was to expand and intensify the blog area. We identified key topics around piano beginners, song tutorials and music theory that were of particular interest to potential customers. The aim was to establish Piano.University as the go-to source for piano enthusiasts and thus not only increase traffic but also strengthen the brand.
SEO optimization
At the same time, we carried out a comprehensive SEO optimization. This included technical improvements, the optimization of existing content and the targeted creation of new, high-quality articles that were precisely tailored to the search intentions of the target group. We made sure that each article was not only informative, but also easy to understand for search engines.
Results
Explosive growth in organic traffic
The results speak for themselves: within 12 months, Piano.University recorded a breathtaking increase in organic traffic of 778.63%. This explosive growth exceeded all expectations and set new standards for the visibility of the online piano school on the Internet.
From 4 to over 200 top 3 keywords
Even more impressive is the increase in the top 3 rankings in search engine results: From just 4 top 3 rankings in January 2023 to over 200 in January 2024. This dramatic improvement in visibility led to a massive increase in qualified visitors who were now able to discover Piano.University’s high-quality content.
Conclusion
This case study impressively demonstrates how targeted SEO strategies and a focus on high-quality content can completely transform an online platform.
Piano.University is now not only an address for piano enthusiasts, but a shining example of what can be achieved with passion, strategic planning and SEO expertise.
At TRYSEO, we are proud to be part of this success story and look forward to taking your project to the next level. Let’s write your success story together!
