The result that counts
Before we talk about traffic: Since 2020, our TRYSEO SEO campaign at Busch-Hydraulik has been continuously generating orders, including projects in the 6-figure revenue range — exclusively via organic search. For a company that until then had relied almost entirely on existing business relationships, this was a fundamentally new revenue channel.
The traffic figures tell the same story from a different perspective: Organic visits grew by over 2,000% within six months of launch.
The initial situation
Busch-Hydraulik is a medium-sized company from the Harz region, specializing in the manufacture of hydraulic systems and hydraulic power units. A conservative, relationship-driven industry — where most assume that SEO and GEO simply do not work.
The website reflected this attitude. Outdated design, no mobile optimization, hardly any relevant content, and zero organic visibility. Anyone looking for a solution online could not find Busch-Hydraulik.
The internal objection was as predictable as it was common: “Our customers don’t Google. They call someone they know.”
Our response to that: At the other end of every B2B inquiry is still a human being. And humans Google.
What we did
The project started with a complete website relaunch — with solid SEO as a structural priority from the very beginning.
The strategy was built on three pillars:
- Content aligned with purchase intent: dedicated landing pages precisely targeted at the search terms potential customers use when they want to solve a specific problem. No generic pages, but specific answers to specific industrial inquiries.
- High-quality blog content: detailed technical articles that position Busch-Hydraulik as a technical authority and build trust with both search engines and potential customers.
- Technical foundation: mobile optimization, site architecture, and performance improvements that give the content the best possible basis for ranking.
Within a few months, the site held top 3 and top 10 rankings for the most important keywords.
The business impact
Traffic is not the goal. Revenue is the goal!
The organic growth — from nearly zero to thousands of monthly visitors — translated directly into incoming inquiries from decision-makers actively searching for exactly what Busch-Hydraulik offers.
The result: New customers, acquired exclusively through organic search on Google and now also in AI systems. This includes repeated orders well into the six-figure range. Projects that would never have found their way to Busch-Hydraulik through classic, relationship-based sales.
For a company in a niche with comparatively low search volume, this demonstrates a crucial point: You don’t need a lot of traffic to achieve a high ROI from SEO and GEO. You need the right traffic: people with a B2B problem for the industry and the budget to solve it.
The lesson for the B2B sector
The biggest hurdle in B2B SEO is rarely the competition. It is the belief that it won’t work anyway.
In industries where competitors have not yet invested in organic search, the opportunity is even greater — because rankings are achieved faster and the first mover captures the majority of the incoming demand.
Busch-Hydraulik entered a niche where SEO and GEO played almost no role. Within six months, they dominated it.
Years later: still on board
Busch-Hydraulik has been a client of TRYSEO since 2020 — and for good reason. Over the years, the investment in SEO and GEO has paid back many times over through a continuous stream of incoming orders. Once you have seen how organic visibility turns into real orders, you don’t stop.
This is perhaps the strongest argument for sustainable SEO and GEO: not a one-time effect, but a channel that delivers consistently.
Want to know what this looks like for your industry?
