SEO Blog & GEO Blog
Articles with GEO- and SEO tips for B2B companies
Is SEO Still Relevant? How AI-Search Changes the Rules for B2B Marketing
Summary: The New Rules of Search for CMOs SEO remains the digital trust layer — the signal AI and humans both use to judge credibility. Generative Engine Optimization (GEO) is the new...
Keyword Research Automation: How TRYSEO leverages AI and human expertise for synergy
Summary: Keyword Research Automation Purpose: Keyword Research Automation leverages AI to automatically identify, cluster, and rank relevant keywords by search intent—without relying on...
Google AI Mode explained: The future of search for B2B marketing
Summary: Google AI Mode explained Purpose: Google AI Mode is an independent search mode within Google Search. Users receive AI-generated answers with citations and helpful links —...
SERP Overlap Analysis: How B2B companies avoid keyword cannibalization
Summary: Google AI Mode explained Purpose: The SERP Overlap Analysis compares the search results of similar keywords to determine if Google sees the same search intent (e.g., 70% overlap)....
Core Web Vitals Update: INP Replaces FID
A Quick Summary of INP Web Performance Metric: Since March 2024, INP has been an official part of the Core Web Vitals metrics, replacing its predecessor, FID. The metric measures a page's...
Platform Usage Statistics: How Use B2B Decision-Makers AI-Search Engines
TL;DR: The end of search as we know it? Decision-makers are adopting tools like ChatGPT, Perplexity, and Gemini for internal research, competitive intelligence, and early-stage problem...